Jenni Dill GAICD

A commercially driven marketing leader with over 25 years’ experience in marketing, innovation and sales in New York, London and Australia in a range of global, regional and local for consumer goods powerhouses McDonald’s and PepsiCo. Passionate about making a difference with great marketing, delivering business growth, developing incredible talent and working in exciting, fast paced dynamic businesses. Board member of both of the Australian Association of National Advertisers (AANA) and the Ad Standards Board (ASB), supporting advertising industry self-regulation and the raising of advertising standards. Judge of the Australian Advertising Effectiveness Awards (Effies). Known for strong strategic vision, consumer grounded perspective, breakthrough innovation, consumer engagement and advertising that works, improving creativity and effectiveness, people development, cross-functional leadership and delivering business results with a pragmatic, general management approach. Career highlights include: • Influencing global strategy and plans from Australia by creating outstanding marketing that solves business problems and delivers high impact results • Leading the commercial impact of digital transformation across CRM, media, menu boards, customer ordering platforms, including AI and predictive tools • Step-changing Marketing ROI by raising the bar on marketing ideas, media and creative • Creating and launching Red Rock Deli, now a A$350M brand, Australia’s largest snack brand. • Managing complex corporate M&A transition with PepsiCo’s acquisition of scale local competitor • Mentoring, coaching and development of young marketers with promotions to GM level • Supporting industry by sitting on the boards of the AANA and ASB dedicated to advertising industry self-regulation and raising advertising standards