Jon S.
Global Marketing & Brand Strategy Leader I Creative Brand Storyteller I Team Leader I Innovator I Experiential Marketing Expert I
M&T Bank•Boston, Massachusetts, United States
View LinkedIn ProfileExecutive Overview
I am a top-performing Global Marketing & Brand Strategy Leader adept at developing and delivering strategic and creative programs to amplify and improve brand and product KPIs. Recognized as a transformational leader with repeated success in creating bottom-line impacts through innovative brand and product marketing and driving business initiatives while leading and developing high-performing teams. Known for impactful and effective content strategy development, advertising, visual identity, sponsorship management, product marketing, and experiential and consumer marketing. I am passionate about creating breakthrough work that elevates brands and connects them with their customers. Areas of Expertise Global Marketing & Brand Strategy Creative Development Brand & Positioning Digital First Customer Experience Strategy Team Building & Team Management Consumer Research & Insights Brand Management & Governance Visual Identity Development Sponsorship Management Experiential Marketing Cross Functional Implementation
Career Timeline
- M&T BankCurrentJul 2025–Present· 1 yr 3 mos
- Chief Brand OfficerCurrentJul 2025–Present
- Aug 2010–Dec 2024· 14 yrs 4 mos
- Managing Director, Head of Global Brand Management, Content & Citi BikeDec 2020–Dec 2024
- Director, Global Consumer Brand Strategy & AdvertisingSep 2017–Dec 2020
- Senior Vice President, Strategic Marketing, US Retail BankAug 2010–Sep 2017
- Mar 2009–Mar 2010· 1 yr
- Manager, Online MarketingMar 2009–Mar 2010
- Feb 2008–Feb 2009· 1 yr
- Senior Marketing Manager, Online Learning ServicesFeb 2008–Feb 2009
- Mar 2006–Feb 2008· 1 yr 11 mos
- Senior Director, Account ManagementMar 2006–Feb 2008
- Sep 2003–Mar 2006· 2 yrs 6 mos
- Director, Account ManagementSep 2003–Mar 2006
- May 2001–Jul 2002· 1 yr 2 mos
- Director, Business Development and MarketingMay 2001–Jul 2002
- Jun 2000–Dec 2000· 6 mos
- Account Manager, Broadcast & Entertainment MarketsJun 2000–Dec 2000
- Jul 1999–Jun 2000· 11 mos
- Director, Strategic AlliancesJul 1999–Jun 2000
- Nov 1995–Jun 1999· 3 yrs 7 mos
- Manager, Information TechnologyNov 1995–Jun 1999