Jon S.

Jon S.

Global Marketing & Brand Strategy Leader I Creative Brand Storyteller I Team Leader I Innovator I Experiential Marketing Expert I

M&T Bank•Boston, Massachusetts, United States

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Experience30+ Years
LevelCXO

Executive Overview

I am a top-performing Global Marketing & Brand Strategy Leader adept at developing and delivering strategic and creative programs to amplify and improve brand and product KPIs. Recognized as a transformational leader with repeated success in creating bottom-line impacts through innovative brand and product marketing and driving business initiatives while leading and developing high-performing teams. Known for impactful and effective content strategy development, advertising, visual identity, sponsorship management, product marketing, and experiential and consumer marketing. I am passionate about creating breakthrough work that elevates brands and connects them with their customers. Areas of Expertise Global Marketing & Brand Strategy Creative Development Brand & Positioning Digital First Customer Experience Strategy Team Building & Team Management Consumer Research & Insights Brand Management & Governance Visual Identity Development Sponsorship Management Experiential Marketing Cross Functional Implementation

Career Timeline

Professional employment history
  • M&T BankCurrent
    Jul 2025–Present· 1 yr 3 mos
    • Chief Brand OfficerCurrent
      Jul 2025–Present
  • Aug 2010–Dec 2024· 14 yrs 4 mos
    • Managing Director, Head of Global Brand Management, Content & Citi Bike
      Dec 2020–Dec 2024
    • Director, Global Consumer Brand Strategy & Advertising
      Sep 2017–Dec 2020
    • Senior Vice President, Strategic Marketing, US Retail Bank
      Aug 2010–Sep 2017
  • Mar 2009–Mar 2010· 1 yr
    • Manager, Online Marketing
      Mar 2009–Mar 2010
  • Feb 2008–Feb 2009· 1 yr
    • Senior Marketing Manager, Online Learning Services
      Feb 2008–Feb 2009
  • Mar 2006–Feb 2008· 1 yr 11 mos
    • Senior Director, Account Management
      Mar 2006–Feb 2008
  • Sep 2003–Mar 2006· 2 yrs 6 mos
    • Director, Account Management
      Sep 2003–Mar 2006
  • May 2001–Jul 2002· 1 yr 2 mos
    • Director, Business Development and Marketing
      May 2001–Jul 2002
  • Jun 2000–Dec 2000· 6 mos
    • Account Manager, Broadcast & Entertainment Markets
      Jun 2000–Dec 2000
  • Jul 1999–Jun 2000· 11 mos
    • Director, Strategic Alliances
      Jul 1999–Jun 2000
  • Nov 1995–Jun 1999· 3 yrs 7 mos
    • Manager, Information Technology
      Nov 1995–Jun 1999

Executive Relationship Map

Reports To
Jon S.
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Cross-functional InitiativesGlobal AdvertisingVisual IdenityVoice enabled app creationAgency Relationship ManagementSponsorship ProgramsCustomer EngagementNegotiationContract NegotiationsPartnership MarketingContent StrategyCreative DevelopmentPerformance ManagementExperiential MarketingContent MarketingEvent MarketingSponsorship ActivationPartnership ManagementBudget ManagementContent Management Systems (CMS)