Karen Meleta, MBA

Crisis tested, action-oriented strategic communications executive with experience in all aspects of corporate and marketing communications. Unique ability to create compelling narratives that build brands and turn strategy into action. Strong foundation in Public Relations, complimented by expertise in Corporate Communications and Sustainability. Collaborative leader able to build high-performing teams. Trusted advisor to C-Suite Executives. Expertly skilled spokesperson having navigated highly visible and complex issues impacting consumers, employees and NGOs. Passionate storyteller and award-winning communications executive with experience in: Brand Strategy – Led strategic planning initiative to create a new consumer value proposition and brand positioning for two retail brands. Media/Public Relations – Consistently deliver more than eight billion media impressions annually while promoting new brand and product launches, banner acquisitions, store openings, CSR initiatives and marketing events. Excel at crisis communications management. Consumer Insights – Directs consumer research and methodology to garner insights that drive strategy and continuous improvement of store operations and customer experience. Public Policy/Advocacy – Research and develop response to social and industry issues, creating a consistent, principle-driven framework to address emerging consumer and public concerns. Internal Communications – Lead communications strategy that drives change, promotes employee engagement, communicates business priorities and fosters corporate culture and learning. Leading the development of messaging related to employer brand strategy, diversity and inclusion initiatives and executive speech writing. Social Responsibility – Enhance company reputation through the development of animal welfare, sustainable packaging and sustainable sourcing programs.