Kelly Aronson

SVP | Transformational Retail & Digital Experience Leader | Growth Architect | Culture Champion ABOUT I’m not here to maintain the status quo—I’m here to reimagine it. As Senior Vice President of Affiliate Retail Operations and Digital Experience at Renewal by Andersen, I lead with a relentless focus on transformation, growth, and human-centered innovation. I oversee a nearly $5B retail network, driving strategy across: ▪ Regional Operations ▪ Business Development ▪ National Training ▪ Retail Transformation ▪ Data & Analytics ▪ Digital Experience My mission? To elevate every touchpoint—team member, retailer, and homeowner—through purposeful leadership, operational excellence, and digital reinvention. I believe in the power of bold ideas, collaborative execution, and building cultures where people thrive. Whether launching a new digital platform, mentoring future leaders, or championing inclusion, I lead with heart, hustle, and a deep commitment to impact. --- WHAT I’M KNOWN FOR ✔ Visionary leadership that turns strategy into momentum ✔ Building high-performing, values-driven teams that scale with purpose ✔ Turning complexity into clarity—and strategy into action ✔ Championing innovation while honoring legacy ✔ Amplifying voices through mentorship and advocacy --- CAREER HIGHLIGHTS • Spearheaded the digital and operational transformation of Renewal by Andersen’s affiliate retail network • Former Chief Digital Officer at Andersen Corporation, leading enterprise-wide digital strategy and innovation • Board member and advocate for:   – Science Museum of Minnesota   – CIOs Against Cancer   – Minnesota CIO Advisory Board --- LET’S CONNECT IF You’re passionate about transforming retail, scaling digital experiences, or building cultures that win. I’m always up for a conversation about leadership, innovation, and what’s next.