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Kimberley Sweet Gardiner

Kimberley Sweet Gardiner

CMO Tractor Supply Co

Tractor Supply Company•Nashville, Tennessee, United States

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Experience26+ Years
LevelCXO

Executive Overview

Visionary marketing leader transforming global marketing strategy to align with the evolving purchasing habits of a digital first customer. ✪ Bring creative and content strategies to life with optimization of media mix and web channel performance in print advertising, digital/social media, e-commerce and in-store ✪ Serve as a digital evangelist, innovator and champion for change, providing inspiration, leadership and guidance to company executives and teams. ✪ Deploy tactical execution through the use of innovative digital/social shopping tools to create an engaging customer experience and overcome buyer resistance. ✪ Lead high-performance teams, working seamlessly across functions, delivering and exceeding performance metrics. SPECIALITIES ► Global Brand Marketing ► Integrated Marketing ► Strategic Planning ► Budget Planning/Forecasting ► Mobile Strategy ► Social Media Strategy ► SEO/SEM Strategy ► Customer Experience Program Design ► CRM Strategy ► Data Analytics ► Content Strategy ► Product Launch Strategy ► Agency Management ► Creative Development ► Consumer Insights ► Multicultural Marketing ► Competitive Analysis

Career Timeline

Professional employment history
  • Tractor Supply CompanyCurrent
    Jul 2022–Present· 4 yrs 2 mos
    • Chief Marketing OfficerCurrent
      Jul 2022–Present
  • Volkswagen of America, Inc
    Nov 2020–Jul 2022· 1 yr 8 mos
    • Senior Vice President, Marketing
      Nov 2020–Jul 2022
  • Mitsubishi Motors North America, Inc.
    2019–Nov 2020· 1 yr 10 mos
    • VP & Chief Marketing Officer (CMO)
      2019–Nov 2020
  • Kia America
    2016–2019· 3 yrs
    • Director, Marketing Communications
      2016–2019
  • 5th Kind (Formerly OTC Productions)
    Nov 2014–Mar 2016· 1 yr 4 mos
    • Chief Marketing Officer & VP Operations
      Nov 2014–Mar 2016
  • Toyota Motor Sales
    May 2012–Oct 2014· 2 yrs 5 mos
    • Director, Digital & Integrated Marketing Strategy
      May 2014–Oct 2014
    • Director Digital Marketing Strategy
      May 2012–May 2014
  • Toyota Motor Corporation
    Apr 2008–May 2012· 4 yrs 1 mo
    • Director, Digital Marketing & Social Media Manager
      May 2010–May 2012
    • National Marketing & Communications Manager, Scion
      Apr 2008–Apr 2010
  • Lexus
    2001–2008· 7 yrs
    • Engagement Marketing Manager
      2006–2008
    • National Advertising Manager
      2005–2007
    • Marketing Strategy Manager
      2003–2005
    • Brand Strategy Manager
      2001–2003
  • Toyota Motor Corporation
    2000–2001· 1 yr
    • Sr Marketing Associate
      2000–2001

Education

BA

Communication

Mills College

MBA

Marketing

Indiana University - Kelley School of Business

Executive Relationship Map

Reports To
Kimberley Sweet Gardiner
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
AnalyticsSocial MediaEvent PlanningMarketing StrategyProduct MarketingMarketing ManagementWeb AnalyticsDigital StrategyAdvertisingDigital MarketingSocial Media MarketingStrategyAutomotiveIntegrated MarketingStrategic PlanningCompetitive AnalysisCorporate CommunicationsMarket PlanningMarketing CommunicationsDigital Media