Kristin McHugh

I serve as Chief Marketing and Communications Officer for the US and Mexico, where I oversee marketing, brand, communications, thought leadership, and sales enablement to ensure PwC’s value propositions are clear, compelling, and differentiated in the market. With over 25 years of experience as a brand innovator, I’ve spent my career building brands and driving business results across both consumer and B2B products and services. Before joining PwC, I served as the Chief Brand Officer at Verizon. During my 12 years there, I led innovative strategies, campaigns, and partnerships—with organizations like the NFL, Live Nation, Disney, NBA, and IndyCar—to create emotional connections with customers and deliver strong business impact. In 2023, I was honored to be named to Adweek 50’s list of indispensable business leaders. With proven expertise, bold insights and tech that moves business forward, we help you drive your company to the leading edge. PwC provides professional services across Audit and Assurance, Advisory and Tax. We bring a range of capabilities so you can solve faster, solve more and realize more value. These capabilities include cloud and digital, deals, sustainability, cybersecurity and privacy, governance/boards, risk, transformation and much more. Across our global network of nearly 328,000 professionals in 152 countries, we are committed to advancing quality in everything we do. I’m passionate about using creativity to solve complex business challenges and take a people-first approach to leadership. I hold an MBA from NYU Stern School of Business and an undergraduate degree from Villanova University. You can learn more about me and PwC by clicking on the links in the ‘Featured’ section. If I can be of any assistance, please do not hesitate to reach out via LinkedIn. All views are my own.