Krithika Vel
Executive Director, Head of US Neuroimmunology Marketing, Genentech
Genentech - Neuroimmunology•South San Francisco, California, United States
View LinkedIn ProfileExecutive Overview
Krithika is a strategic commercial leader with a 20+ year track record of building and scaling market leading businesses. She is an expert at navigating the full pharmaceutical value chain - from early stage discovery, BD to multi-billion dollar launches, P&L management and late lifecycle optimization - with a demonstrated ability to instill strategic focus, build high performing organizations and execute lean, high growth strategies within competitive markets. Krithika Vel currently serves as the Head of US NeuroImmunology marketing organization at Genentech. She is responsible for leading the US commercial strategy and execution, and preparing for multiple launches in Multiple Sclerosis. Prior to this role, she was the Senior Marketing Director of the Foundational Products franchise, where she optimized P&L for multiple late life cycle books of business across Immunology, Neurology, Oncology, Nephrology and Endocrinology. Prior to this, she served in various leadership roles of increasing responsibility across Genentech’s Immunology and Oncology marketing, access and field organizations. Before joining Genentech, she worked as a healthcare management consultant at Deloitte Consulting and in the clinical discovery and development organization of Renovis Inc. She received her MS degree in Biomedical Informatics from Stanford University and MS in Bioengineering from the University of Pennsylvania.
Career Timeline
- Genentech - NeuroimmunologyCurrentMar 2024–Present· 2 yrs 7 mos
- Executive Director, Head, US Marketing, NeuroimmunologyCurrentMar 2024–Present
- Apr 2012–Mar 2024· 11 yrs 11 mos
- Interim Business Unit Lead, Foundational ProductsJun 2023–Aug 2023
- Senior Director, Foundational ProductsSep 2022–Mar 2024
- Senior Director, Immunology, Thrombolytics & Established Products MarketingOct 2021–Aug 2022
- Senior Director, Immunology and Established Products MarketingMay 2021–Oct 2021
- Director, Rheumatology MarketingOct 2020–May 2021
- Director, GastroImmunology Marketing2020–Oct 2020
- Senior Business Account ManagerJul 2019–Jun 2021
- Associate Director, Oncology MarketingMay 2018–Jun 2019
- Group Product Manager, Cross Tumor Marketing & OperationsApr 2016–Apr 2018
- Senior Strategy Manager, Pricing, Contracting and DistributionSep 2014–Mar 2016
- Senior Manager, Reimbursement Strategy and Emerging CustomersApr 2012–Sep 2014
- Apr 2006–Apr 2012· 6 yrs
- Engagement Manager, Strategy and OperationsSep 2009–Apr 2012
- Senior Consultant, Strategy and OperationsSep 2007–Aug 2009
- Consultant, Technology StrategyApr 2006–Aug 2007
- Jul 2002–Mar 2006· 3 yrs 8 mos
- Senior Biomedical Informatics AssociateAug 2004–Mar 2006
- Senior Development Associate, NeurologyApr 2004–Mar 2006
- Clinical Research Associate, NeurologyJul 2002–Mar 2004
- Aug 1999–Aug 2002· 3 yrs
- Associate, ResearchAug 1999–Aug 2002
Education
MS
Biomedical Informatics
Stanford UniversityMS
Bioengineering
University of PennsylvaniaBS
Chemical Engineering
Bharathidasan Univeristy