David Krovitz

David Krovitz

Managing Director, Chief Innovator, Design Leader

PwCLos Angeles, CA

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Experience27+ Years
LevelCXO

Executive Overview

A highly creative innovation and product development executive with exceptional success in defining, designing and delivering impactful digital experiences that speed value, drive adoption and enable transformational change. • For CEOs, I bring an insightful outside-in perspective on creative ways to accelerate value. • For CMOs, I move beyond the martech to focus on new ways of optimizing customer behavior, motivating actions in the physical and digital worlds, driving better campaign and screen-level performance; helping you move from a brand CMO to a CX CMO. • For CIOs and CTOs, I reduce the tradeoffs along your digital transformation journey. You can have increasing CSAT, increasing self-service and increasing adoption within complex, large-scale technical programs. • For Design Teams, I’m your champion, creating a cult of quality, driven by craft, originality, inclusivity and a meticulous focus on outcomes. I have built and scaled elite creative teams and programs within agencies, startups and top companies like Google, Samsung, Disney, Toyota and Coca-Cola. • For Employees, I understand your world. I’ll take your needs, frustrations and desires for the future and build you the tools and ways of working that ensure your happiness and productivity. And for the future, I am excited to meet you head on, forging new ways to shape our AI-driven, tech-enabled, human powered world.

Career Timeline

Professional employment history
  • PwCCurrent
    Oct 2015–Present· 10 yrs 11 mos
    • Managing DirectorCurrent
      Jun 2020–Present
    • Experience Director
      Oct 2015–Jun 2020
  • Sep 2013–Sep 2015· 2 yrs
    • Customer and Employee Transformation
      Sep 2013–Sep 2015
  • May 2013–Aug 2014· 1 yr 3 mos
    • Partner, Executive Experience Director
      May 2013–Aug 2014
  • Mar 2010–May 2013· 3 yrs 2 mos
    • Director, User Experience
      Mar 2010–May 2013
  • Aug 2007–Mar 2010· 2 yrs 7 mos
    • Co-founder / Product / User Experience / Research
      Aug 2007–Mar 2010
  • 2006–Aug 2007· 1 yr 7 mos
    • Design Manager
      2006–Aug 2007
  • Dec 2003–2006· 2 yrs 1 mo
    • Manager, User Experience
      Dec 2003–2006
  • Dec 2001–Dec 2003· 2 yrs
    • Senior Information Architect
      Dec 2001–Dec 2003
  • Aug 1999–Dec 2001· 2 yrs 4 mos
    • Information Architect / Content Strategist
      Aug 1999–Dec 2001

Education

Leading by Design Fellow

California College of the Arts

Executive Relationship Map

Reports To
David Krovitz
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Wire FramingUser-centered DesignExperience DesignE-commerceWeb AnalyticsCopywritingUser Experience DesignMobile DevicesDesign ThinkingInteraction DesignUser ExperienceFocus GroupsUser ResearchInformation ArchitectureSystems ThinkingDesign ManagementEntrepreneurshipEthnographyTeam ManagementDigital Media