Laura Rossi

When teams are looking to build, launch, elevate and grow - and need a leader to develop reputation and brand strategies, support purpose-driven culture, build advertising, lead generation, marketing and communications frameworks and martech solutions - I'm brought in. I've spent my career building marketing and communications strategies for new teams within large banking and financial services organizations - including JPMorgan Chase - and start-ups ultimately acquired by PayPal and Capital One, among others. I am an acknowledged leader in corporate marketing, public relations, corporate affairs, brand management, content and advertising and recognized as “outstanding executor and creative thinker" who: - Drives lead generation and cultivation, client acquisitions and revenue growth - Secures Employer of Choice standing - Elevates reputation and brand as acknowledged by top-tier 3rd party awards and ranking publications - Focuses on mentorship, morale-boosting career advancement initiatives yielding long-standing retention, leading diverse teams from 30 to 100+. Areas of Expertise: Brand Development | Media Relations | Content Marketing | KPI Development/Tracking | Lead Generation | Customer Relationship Management | Agency Management | Integrated & Omnichannel Marketing | Market Research & Analytics | Reputation Management ►Critical role in ensuring cohesive and consistent communication between consumer and B2B marketing teams and across all lines of business, locally, regionally, and nationally. ►Spearhead development, design, and production of multiple websites, annual reports, brand usage and style guides, video and digital projects. ►Successfully manage Corporate Marketing budget of $50-$75 million ►Initiate and manage consumer insights surveys and customer satisfaction research, resulting in improved performance and positive customer experience. ►Effectively liaise between internal executive stakeholders and agency partners. ►Led award winning team that garnered numerous financial industry and PR awards for innovative, successful campaigns, including the PRSA Silver anvil Award in Financial Services for an unprecedented four consecutive years, ►Recognized as one of PR Week’s “40 under 40.” ►Creatively supported customer engagement events: Mad Men premier with AMC, Sundance Film Festival, Inc., New York City Marathon, DEI cultural moments, talent/employer brand and financial literacy events. ►Committed to Community Service: Kind to Kids, DE Children’s Museum, DE Community Foundation. Winner of Governor’s Award for Service.