Home › Executives › LAURIE GRIJALVA
LG

LAURIE GRIJALVA

Leading Retail Strategies in Merchandising and Brand Development

Boot Barn•Irvine, California

View LinkedIn Profile
Experience32+ Years
LevelCXO

Executive Overview

With over 11 years as Chief Merchandising Officer at Boot Barn, I lead strategic initiatives in retail, private brand development, and merchandising to drive growth and deliver exceptional customer experiences. Leveraging my expertise in retail operations and brand strategy, I work collaboratively with teams to enhance product offerings and align with market trends. My goal is to create value through innovative merchandising strategies that reflect Boot Barn’s commitment to quality and customer satisfaction.

Career Timeline

Professional employment history
  • Boot BarnCurrent
    Jul 2014–Present· 12 yrs 2 mos
    • Chief Merchandising OfficerCurrent
      Jul 2014–Present
  • Boot Barn
    Oct 1993–Oct 2004· 11 yrs
    • Manager, Information Technology, Merchandise
      Oct 1993–Oct 2004

Education

Executive MBA

Business Administration and Management, General

Chapman University

Communications

California State University, Fullerton

Executive Relationship Map

Reports To
LAURIE GRIJALVA
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
Email & Direct Dial
Org Chart & Reporting Lines
Buying Committee Insights
AI-Powered Account Mapping

Skills & Expertise

9 of 9 skills
ApparelMerchandisingRetailMarketingTrend AnalysisCustomer ServiceE-commercePrivate Brand DevelopmentFashion