Home › Executives › Luisa Ortega
Luisa Ortega

Luisa Ortega

President Coca-Cola Europe - Board Director

The Coca-Cola Company•Ireland

View LinkedIn Profile
Experience25+ Years
LevelCXO

Executive Overview

I am a leader with a record of globally building and leading vision, strategy, and teams that outperform ambitious enterprise goals. Strong business background working with international networks and leading brands to drive turnarounds, rally organizations behind new ambitions, and drive execution of plans that deliver record results. Particular expertise in Europe, Asia-Pacific (APAC), US, Latin America and Africa regions. Executive MBA from IESE Madrid with additional training from Kellogg and AMP at Harvard Business School.

Career Timeline

Professional employment history
  • The Coca-Cola CompanyCurrent
    Mar 2019–Present· 7 yrs 7 mos
    • President, Coca-Cola EuropeCurrent
      Sep 2025–Present
    • President at Coca-Cola Africa
      Feb 2023–Aug 2025
    • Chair Global Women Leadership Council at The Coca-Cola Company
      Jul 2021–Dec 2023
    • President Central LATAM at The Coca-Cola Company
      2021–Feb 2023
    • President Coca-Cola South Latin
      Aug 2020–2021
    • Deputy President Coca-Cola South Latin
      Apr 2020–Aug 2020
    • Vice President General Manager South Latin
      Mar 2019–Apr 2020
  • U.S. President's Advisory Council on Doing Business in Africa (PAC-DBIA)
    May 2023–Sep 2025· 2 yrs 4 mos
    • Member, Executive Committee
      May 2023–Sep 2025
  • The Consumer Goods Council of South Africa (CGCSA)
    Mar 2023–Sep 2025· 2 yrs 6 mos
    • Member, Board of Directors
      Mar 2023–Sep 2025
  • Coca-Cola Beverages Africa
    Feb 2023–Sep 2025· 2 yrs 7 mos
    • Member, Board of Directors
      Feb 2023–Sep 2025
  • South Africa Localization Support Fund
    Feb 2023–Sep 2025· 2 yrs 7 mos
    • Member, Board of Directors
      Feb 2023–Sep 2025
  • Solar Coca-Cola
    Sep 2021–Mar 2022· 6 mos
    • Member, Board of Directors
      Sep 2021–Mar 2022
  • AFGC
    2016–Jun 2016· 5 mos
    • Board Director at Australian Food & Grocery Council
      2016–Jun 2016
  • SC Johnson
    May 2004–Mar 2019· 14 yrs 10 mos
    • Group General Manager - Europe Western Region
      Jun 2018–Mar 2019
    • Head Global Insecticides Division
      May 2016–Jun 2018
    • Group General Manager, Australia and New Zealand Cluster
      Aug 2013–May 2016
    • Country Manager - New Zealand
      Sep 2011–Jul 2013
    • Sales Director - Spain
      2008–Aug 2011
    • Marketing Director - Spain
      Oct 2005–Dec 2007
    • Category Development and Trade Marketing Manager
      May 2004–Nov 2005
  • Endesa
    2001–Jun 2004· 3 yrs 5 mos
    • Director – Internet Channel & New Projects
      Dec 2002–Jun 2004
    • Acting General Director Endesa Web Hogar, portae.com
      2001–Dec 2002

Education

Bachelor of Business Administration (BBA)

Finance, General

Universidad Pontificia Comillas

Executive MBA

IESE Business School

AMP189

Advanced Management Program

Harvard Business School Executive Education

Brand Building Executive Program, 2016

Northwestern University - Kellogg School of Management

Executive Relationship Map

Reports To
Luisa Ortega
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
Email & Direct Dial
Org Chart & Reporting Lines
Buying Committee Insights
AI-Powered Account Mapping

Skills & Expertise

20 of 20 skills
Change ManagementP&L ManagementLeadershipMarketingMarketing StrategyMarketing ManagementManagementBusiness PlanningSales ManagementKey Account ManagementStrategyConsumer ProductsCross-functional Team LeadershipBusiness StrategyCompetitive AnalysisTrade MarketingCustomer InsightFMCGSales OperationsForecasting