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Manuel "Manolo" Arroyo

Manuel "Manolo" Arroyo

EVP and Global Chief Marketing Officer at The Coca-Cola Company

The Coca-Cola Company•Atlanta, Georgia, United States

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Experience34+ Years
LevelCXO

Career Timeline

Professional employment history
  • The Coca-Cola CompanyCurrent
    Feb 2017–Present· 9 yrs 8 mos
    • Executive Vice President, Global Chief Marketing OfficerCurrent
      Dec 2019–Present
    • President, Asia Pacific Group & Bottling Investments Group
      2019–Dec 2020
    • President, Mexico Business Unit
      Jul 2017–Dec 2018
    • President, Iberia Franchise Unit
      Feb 2017–Jun 2017
  • Deoleo
    May 2015–Sep 2016· 1 yr 4 mos
    • Chief Executive Officer 
      May 2015–Sep 2016
  • SC Johnson
    Aug 2014–Jun 2015· 10 mos
    • SVP & President of Asia Pacific
      Aug 2014–Jun 2015
  • The Coca-Cola Company
    Sep 1995–Aug 2014· 18 yrs 11 mos
    • President, ASEAN Business Unit
      Feb 2010–Aug 2014
    • President, South East & West Asia
      Oct 2006–2010
    • General Manager, Coca-Cola Spain
      Aug 2004–Sep 2006
    • Division Marketing Director & Sparkling Business Unit Director
      Jun 2000–Jul 2004
    • Global Brand Manager, Bottled Water / Fresca-Quatro / Local Brands
      1998–May 2000
    • Brand Manager, Coca-Cola
      1997–Dec 1997
    • Brand Manager, Aquarius and Nestea
      Sep 1995–Dec 1996
  • Santander Spain
    Jul 1993–Aug 1995· 2 yrs 1 mo
    • Corporate Office Staff of the Chairman & CEO, Assistant Vice President, Investor Relations & Sp. Pro
      Jul 1993–Aug 1995
  • SC Johnson
    Apr 1992–Jun 1993· 1 yr 2 mos
    • Manager, Brand
      Apr 1992–Jun 1993

Education

Advanced Management Program

IMD

Major Business Administration

Major in Law

Universidad Pontificia Comillas

Executive Relationship Map

Reports To
Manuel "Manolo" Arroyo
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Shopper MarketingP&L ManagementLeadershipSegmentationMarketing StrategyMarketing ManagementKey Account ManagementStrategyConsumer ProductsCross-functional Team LeadershipBusiness StrategyBrand ManagementBrand EquityTrade MarketingCustomer InsightFMCGMarket PlanningMarketing CommunicationsSales OperationsKey Account Development