Maurice Igugu

The next global benchmarks for marketing excellence will be built in Africa. I’m here to build them. For 14+ years, I’ve worked where data, storytelling, and AI intersect, helping African brands move from local relevance to global reference points. I currently serve as Chief Marketing Officer at The Alternative Bank (AltBank), where we’re redefining Non-Interest Banking: building narratives that are deeply ethical, unapologetically bold, and, above all, commercially sound. I have zero tolerance for “spray and pray” marketing. Using AI, proprietary mental models, and rigorous data, I design marketing ecosystems that pay for themselves and underwrite the next bold idea. What I’m known for: 🚀 ROI Leadership: Turning executive ambition into executable, measurable marketing systems. 🎬 Narrative Innovation: Fusing cinematic storytelling with hard commercial outcomes. 🌐 Ecosystem Thinking: Designing campaigns, playbooks, and communities that scale sustainably. 🏆 Industry Impact: ADVAN Board member & WARC Awards juror, actively mentoring the next generation. If you’re building something ambitious and need a partner who speaks both Story and Science, and is willing to be judged on outcomes, let’s connect.