Michelle Lamberti-Ceaux

20 years’ of Brand & Marketing experience in Global organisations, having scaled different types of businesses accross Europe and beyond. I'm a passionated purpose driven marketer, convinced that Brands need to drive business through impact and actions. - Full Marketing expertise having led Brand, Communication, Performance & CRM teams - International Brand expertise & local strategic positioning experience in several European markets - Strong experience on scaling Brands & businesses(Global Brand into local markets) - Senior Marketing BtoC expertise in Multichannel organisations) - Good knowledge about Retail, Distribution, FMCG, E-commerce, Tech, point of sales digitalization - 360° Marketing and Communications Expertise on strategic missions as brand positioning in European countries, Innovation, Product development, Trade Marketing, Creative platforms, Online and Offline media, Social Media & Category Management, performance Marketing) - Confirmed skills on CRM, E-CRM (Leads campaigns, Segmentation, Brand content, Loyalty programs) - Strong business acumen and customer centricity