Experience26+ Years
LevelCXO
Executive Overview
Unilever’s CLEAR brand benefits from over 25 years of expertise in marketing and brand management, with a focus on delivering innovative solutions for global consumers. As Global Vice President and CMO for China Beauty and Wellbeing, contributions include steering marketing strategies, fostering innovation, digital marketing, e-comm and driving execution for a leading anti-dandruff brand across 50+ markets and Hair portfolio in China. Leadership emphasizes strategic thinking and collaboration with cross-functional teams to create impactful campaigns and products. Mission-driven to align consumer aspirations with Unilever's purpose, efforts prioritize sustainable growth.
Career Timeline
- UnileverCurrentMay 2000–Present· 26 yrs 5 mos
- Vice President, Global, CLEAR and Chief Marketing Officer, China Hair, Beauty and WellbeingCurrent2025–Present
- Vice President, Global Brand, CLEAR2021–2026
- Global Marketing Director - CLEAR ChinaMay 2020–Dec 2020
- Global Strategy & Innovation DirectorMay 2019–Apr 2020
- Category CMI Director - Global HairMar 2014–Apr 2019
- Global CMI Director - House of SalonSep 2012–Feb 2014
- CMI Director - North East Asia Hair & Global ClearSep 2010–Aug 2012
- Global CMI ManagerMay 2008–Aug 2010
- CMI ManagerMay 2000–Apr 2008
Education
Master of Business Administration - MBA
Marketing
The American University in CairoBusiness
The American University in CairoExecutive Relationship Map
Reports To
Mohamed Elsharkawy
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer
Skills & Expertise
Team LeadershipLeadershipMarketingProduct StrategyMarketing StrategyMarketing ManagementManagementAdvertisingBrand DevelopmentInnovation ManagementStrategyStrategic PlanningBusiness StrategyInternational MarketingBrand EquityStrategic ThinkingExecutive ManagementBusiness DevelopmentDiversity & InclusionProduct Innovation