Niti Bashambu

Niti Bashambu

Head of Uber Driver and Courier Product, Board Member

Uber .San Francisco Bay Area

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Experience27+ Years
LevelExecutive Management

Executive Overview

Summary: - Responsible for the supply side of Uber’s marketplace and Uber Driver App used by ~8M global drivers, as the preeminent super app for earning flexibly across all business lines including Mobility and Delivery and scaled for new growth bets such as: Taxi, Grocery, and Subscriptions. - Over 20+ years of product management experience launching successful products and world-class execution directly leading to $XXB in revenue for IAC and now at Uber responsible for the omnipotent Supply side of the marketplace as the Global Head of Earner (Drivers and Couriers). - Player-coach excelling in leveraging data to drive outsized business outcomes while building productive relationships that ignite performance and produce results across teams and organizations. - Seasoned and sought-after advisor with a keen focus on product, growth, user retention, and monetization across multiple business models ranging from SaaS to B2C. An expert at balancing data and intuition, I believe in the power of simplicity to remove friction and tailoring personalized experiences across journeys and life cycles to drive growth and retention which have been the KPIs for most of my career. I build teams that thrive in fast-paced, cross-functional environments where ruthless prioritization is the currency. My specialties are designing intuitive, impactful product experiences and driving operational excellence to unlock user value and optimize workflows saving 100s of millions in operational costs at Uber. An expert at strategic investment to improve operational efficiency, I have used my vast consumer experience to scale and build businesses across IAC’s portfolio and across Uber's diverse ecosystem and marketplace. Specialties: Product Management, Operations, Growth, strategy, LTVs, A/B testing, Subscription business, consumer mobile apps, search ad products, monetization, internet advertising, UI/UXP, and M&A.

Career Timeline

Professional employment history
  • 2024–Present· 2 yrs 8 mos
    • Board MemberCurrent
      2024–Present
  • Uber .Current
    2021–Present· 5 yrs 8 mos
    • Senior Director, Product Management, Driver and Courier ProductsCurrent
      2021–Present
  • 2019–2020· 1 yr
    • Chief Product Officer
      2019–2020
  • 2016–2018· 2 yrs
    • Chief Analytics Officer
      2016–2018
    • Senior Vice President, Product and Monetization
      2008–2016
  • 2003–2007· 4 yrs
    • Director, Product and Analysis
      2003–2007
  • 1999–2002· 3 yrs
    • Director, Product Marketing
      1999–2002

Education

MS

Duquesne University

Executive Relationship Map

Reports To
Niti Bashambu
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

20 of 20 skills
Product ManagementAnalyticsSEOProduct DevelopmentMarketingProduct MarketingE-commerceWeb AnalyticsManagementMonetizationOnline AdvertisingStrategyMobile ApplicationsStrategic PartnershipsMarket AnalysisUser Interface DesignSEMStart-upsSearchForecasting