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Norm de Greve

Norm de Greve

Chief Growth Officer at General Motors

Ad Council•New York, New York, United States

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Experience28+ Years
LevelLeadership

Executive Overview

Commercial leader and operator who builds growth engines and drives profitable transformation at scale. At GM: accountable for marketing-driven sales and a multi-billion dollar portfolio. Grew sales and share at every brand while cutting spend by nearly $1B. Board member, SAIC-GM and GM Insurance. At CVS Health: founded and scaled CVS Media Exchange—the largest health-and-wellness retail media network. Key architect in transformation to health platform (#4 Fortune 500). Previously President at Digitas—$500M P&L, 850+ people. CFA. Chairman, MMA Global.

Career Timeline

Professional employment history

Education

Bachelor of Arts - BA

Economics

Ithaca College

MBA with Honors

The University of Chicago Booth School of Business

Executive Relationship Map

Reports To
Norm de Greve
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Brand ArchitectureAnalyticsLeadershipC Level ManagementMarketingMarketing StrategyDigital StrategyAdvertisingMobile DevicesMobile MarketingSocial Media MarketingOnline AdvertisingGrowth ManagementStrategyIntegrated MarketingBusiness StrategyOrganic GrowthCustomer InsightInteractive MarketingBusiness Growth