Norm Taffe
President - Energy Technology, Generac
Generac•Waukesha, Wisconsin, United States
View LinkedIn ProfileExperience37+ Years
LevelCXO
Executive Overview
Highly successful executive with 30+ years’ experience in Engineering, M&A, GM, and Board roles. - Proven ability to manage large (2,000+), cross-functional organizations with full P&L responsibility. - 10+ years of public- and private-company board experience Specialties: - P&L Management - Board Governance - Renewable Energy: Solar, Storage and SW for Residential, Commercial and Utility markets - Semiconductor: Wireless, Handset, PC, Micro-controller, Programmable Logic and Analog markets - Marketing, Applications and Engineering management - M&A
Career Timeline
- Rhino EcoCurrentOct 2022–Present· 3 yrs 11 mos
- Member, Advisory BoardCurrentOct 2022–Present
- GeneracCurrentAug 2022–Present· 4 yrs 1 mo
- PresidentCurrentAug 2022–Present
- Jun 2013–Dec 2021· 8 yrs 6 mos
- Board DirectorJun 2013–Dec 2021
- Jun 2013–Oct 2021· 8 yrs 4 mos
- EVP North America ResidentialApr 2018–Oct 2021
- Executive Vice President - ProductsDec 2016–Apr 2018
- VP and GM - Power Plant Products and SolutionsJun 2013–Dec 2016
- Oct 2012–Oct 2019· 7 yrs
- Board DirectorOct 2012–Oct 2019
- Jun 2008–Jul 2017· 9 yrs 1 mo
- Board DirectorJun 2008–Jul 2017
- 2007–2012· 5 yrs
- Board Director2007–2012
- 1989–Sep 2012· 23 yrs 8 mos
- Executive Vice President - Consumer & Computation DevicesJun 2005–Sep 2012
- Vice President - Personal Communication Devices2005–Jun 2005
- Managing Director - WirelessJun 2002–2005
- Managing Director - M&A2001–Jun 2002
- Director, Marketing1999–2001
- Product Marketing Manager1992–1999
- Applications Engineer1989–1992
Education
Exec. MBA
Business
Harvard Business School
BSEE
Electrical Engineering
University of MichiganExecutive Relationship Map
Reports To
Norm Taffe
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer
Skills & Expertise
Green TechnologyProduct ManagementEngineering ManagementMixed SignalProduct DevelopmentProduct MarketingManagementSemiconductor IndustryMergers & AcquisitionsGo-to-market StrategyICProgram ManagementMicrocontrollersAnalogCross-functional Team LeadershipConsumer ElectronicsVenture CapitalStart-upsSemiconductorsWireless