Paul Bucalo
Innovative Technical Product Management Leader | Driving Growth through Data, AI, and Agile Strategies
Advance Auto Parts•Raleigh, North Carolina, United States
View LinkedIn ProfileExecutive Overview
As a seasoned leader in digital marketing, product management and data-driven strategies, I have over 20 years of experience turning visions into reality. My passion is delivering transformative results by using data, AI-driven personalization, and agile methodologies to drive change. From building global platforms to driving revenue, my approach is about empowering teams, optimizing operations, and creating solutions that put customers first. I excel at solving complex challenges, whether it's scaling data strategies for a large user base or streamlining processes for over 2.2 million users, and building growth that lasts. I'm inspired by the intersection of innovation and human connection. I enjoy mentoring the next generation of leaders, and I'm always learning and evolving myself.
Career Timeline
- Advance Auto PartsCurrentMar 2025–Present· 1 yr 7 mos
- Chief Product OfficerCurrentMar 2025–Present
- Nov 2022–Aug 2025· 2 yrs 9 mos
- Sr. Director, Digital & Marketing EngineeringNov 2022–Aug 2025
- Oct 2016–Dec 2022· 6 yrs 2 mos
- Director, Campaign and Creative Technology2021–Dec 2022
- Director, Enterprise Content and SearchOct 2019–2021
- Product Manager - Associate Digital ExperienceOct 2016–Oct 2019
- Feb 2012–Oct 2016· 4 yrs 8 mos
- Practice Manager - Digital ExperienceFeb 2012–Oct 2016
- Aug 2009–2012· 2 yrs 5 mos
- Director of Customer AcquisitionAug 2009–2012
- Aug 2008–Aug 2009· 1 yr
- Consultant, Professional ServicesAug 2008–Aug 2009
- Mar 2008–Apr 2010· 2 yrs 1 mo
- Web ConsultantMar 2008–Apr 2010
- 2006–2008· 2 yrs
- Director of New Media2006–2008
- 2004–2006· 2 yrs
- Online Editor2004–2006
Education
Bachelors
Newspaper Journalism
Kent State University