Paul Bucalo

Paul Bucalo

Innovative Technical Product Management Leader | Driving Growth through Data, AI, and Agile Strategies

Advance Auto Parts•Raleigh, North Carolina, United States

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Experience22+ Years
LevelCXO

Executive Overview

As a seasoned leader in digital marketing, product management and data-driven strategies, I have over 20 years of experience turning visions into reality. My passion is delivering transformative results by using data, AI-driven personalization, and agile methodologies to drive change. From building global platforms to driving revenue, my approach is about empowering teams, optimizing operations, and creating solutions that put customers first. I excel at solving complex challenges, whether it's scaling data strategies for a large user base or streamlining processes for over 2.2 million users, and building growth that lasts. I'm inspired by the intersection of innovation and human connection. I enjoy mentoring the next generation of leaders, and I'm always learning and evolving myself.

Career Timeline

Professional employment history
  • Mar 2025–Present· 1 yr 7 mos
    • Chief Product OfficerCurrent
      Mar 2025–Present
  • Nov 2022–Aug 2025· 2 yrs 9 mos
    • Sr. Director, Digital & Marketing Engineering
      Nov 2022–Aug 2025
  • Oct 2016–Dec 2022· 6 yrs 2 mos
    • Director, Campaign and Creative Technology
      2021–Dec 2022
    • Director, Enterprise Content and Search
      Oct 2019–2021
    • Product Manager - Associate Digital Experience
      Oct 2016–Oct 2019
  • Feb 2012–Oct 2016· 4 yrs 8 mos
    • Practice Manager - Digital Experience
      Feb 2012–Oct 2016
  • Aug 2009–2012· 2 yrs 5 mos
    • Director of Customer Acquisition
      Aug 2009–2012
  • Aug 2008–Aug 2009· 1 yr
    • Consultant, Professional Services
      Aug 2008–Aug 2009
  • Mar 2008–Apr 2010· 2 yrs 1 mo
    • Web Consultant
      Mar 2008–Apr 2010
  • 2006–2008· 2 yrs
    • Director of New Media
      2006–2008
  • 2004–2006· 2 yrs
    • Online Editor
      2004–2006

Education

Bachelors

Newspaper Journalism

Kent State University

Executive Relationship Map

Reports To
Paul Bucalo
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Product ManagementSEOAgile MethodologiesTeam LeadershipWeb DevelopmentCRME-commerceWeb AnalyticsDigital TransformationDigital StrategyDigital MarketingContent ManagementCMSWeb ContentWeb DesignUser ExperienceOnline AdvertisingArtificial Intelligence (AI)Data-driven MarketingIntegration