Ravi Santhanam

Ravi Santhanam

Group Head, CMO, Head-Direct to Consumer Business

HDFC Bank•Mumbai, Maharashtra, India

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Experience35+ Years
LevelCXO

Executive Overview

A highly effective senior executive with wide and rich experience across Industries in the areas of change management, driving business results, business strategy, P&L management, developing consumer propositions and GTM strategy. Demonstrable success in a variety of business and functional leadership roles across both metro and rural markets, traditional and new age technology driven businesses. Proven ability to adapt to fast paced highly dynamic market environments, with a focus on thought to execution leadership, delivering results and creating high performing teams. Possess effective cross functional skills with experience in driving revenue growth while improving results through a focus on customer centricity, operational excellence, process improvement and outstanding leadership. Highly self driven and motivated Individual with excellent analytical skills and an ability to work from a macro to micro perspective. Strong sense of commitment to organization building and institutionalization.

Career Timeline

Professional employment history
  • HDFC BankCurrent
    Mar 2017–Present· 9 yrs 7 mos
    • Group Head, Chief Marketing Officer, Head, Direct to Consumer BusinessCurrent
      Nov 2023–Present
    • CMO, Head - Corporate Communications, Head - Liability Products and Managed Programs
      May 2021–Nov 2023
    • Chief Marketing Officer
      Mar 2017–May 2021
  • Apr 2010–Feb 2017· 6 yrs 10 mos
    • EVP & Head Customer Value Management
      Oct 2015–Feb 2017
    • EVP & Head : Data/vas/terminals
      Apr 2013–Sep 2015
    • COO, UP East Circle
      Apr 2010–Apr 2013
  • Feb 2002–Sep 2010· 8 yrs 7 mos
    • Sr VP, Circle Head, Wireless Business, MHG circle
      Feb 2002–Sep 2010
    • Senior Vice President
      Feb 2002–Nov 2009
  • 1999–Feb 2002· 3 yrs 1 mo
    • Mgr - Business Planning & Development
      1999–Feb 2002
  • Jun 1995–Dec 1998· 3 yrs 6 mos
    • Dy Mgr
      Jun 1995–Dec 1998
  • Jun 1991–May 1993· 1 yr 11 mos
    • Engineer
      Jun 1991–May 1993

Education

Advanced Management Program

Business Administration and Management, General

Harvard Business School

BE

Mechanical

Anna University Chennai

Executive Relationship Map

Reports To
Ravi Santhanam
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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