Ravi Santhanam
Group Head, CMO, Head-Direct to Consumer Business
HDFC Bank•Mumbai, Maharashtra, India
View LinkedIn ProfileExecutive Overview
A highly effective senior executive with wide and rich experience across Industries in the areas of change management, driving business results, business strategy, P&L management, developing consumer propositions and GTM strategy. Demonstrable success in a variety of business and functional leadership roles across both metro and rural markets, traditional and new age technology driven businesses. Proven ability to adapt to fast paced highly dynamic market environments, with a focus on thought to execution leadership, delivering results and creating high performing teams. Possess effective cross functional skills with experience in driving revenue growth while improving results through a focus on customer centricity, operational excellence, process improvement and outstanding leadership. Highly self driven and motivated Individual with excellent analytical skills and an ability to work from a macro to micro perspective. Strong sense of commitment to organization building and institutionalization.
Career Timeline
- HDFC BankCurrentMar 2017–Present· 9 yrs 7 mos
- Group Head, Chief Marketing Officer, Head, Direct to Consumer BusinessCurrentNov 2023–Present
- CMO, Head - Corporate Communications, Head - Liability Products and Managed ProgramsMay 2021–Nov 2023
- Chief Marketing OfficerMar 2017–May 2021
- Apr 2010–Feb 2017· 6 yrs 10 mos
- EVP & Head Customer Value ManagementOct 2015–Feb 2017
- EVP & Head : Data/vas/terminalsApr 2013–Sep 2015
- COO, UP East CircleApr 2010–Apr 2013
- Feb 2002–Sep 2010· 8 yrs 7 mos
- Sr VP, Circle Head, Wireless Business, MHG circleFeb 2002–Sep 2010
- Senior Vice PresidentFeb 2002–Nov 2009
- 1999–Feb 2002· 3 yrs 1 mo
- Mgr - Business Planning & Development1999–Feb 2002
- Jun 1995–Dec 1998· 3 yrs 6 mos
- Dy MgrJun 1995–Dec 1998
- Jun 1991–May 1993· 1 yr 11 mos
- EngineerJun 1991–May 1993
Education
Advanced Management Program
Business Administration and Management, General
Harvard Business SchoolBE
Mechanical
Anna University Chennai