Executive Overview
I am a dynamic growth Executive leader attracted to challenging transformation roles which require customer and technology change to be at the heart of a business. Over the course of my career I have developed from a classically trained brand marketer; successfully transitioning to entrepreneurial private equity businesses; and gained depth of retail, commercial & digital experience with roles at John Lewis, Costa Coffee & now Tesco. I have built a reputation for bringing high energy, clarity of vision, resilience and commercial acumen. I take active steps to continue to deepen my experience; I am a Non Executive Director sitting on the FinCo & RemCo whereby I have developed my understanding of fiduciary duties, financial governance & the appropriate checks and controls required for a not for profit organisation. I have also completed a Masters in Revenue Management at the Wharton Business School. Overall, I have a drive to lead for best in class work and results; this has led me to being named Campaign Top 100 marketers, a fellow at The Marketing Academy, shortlisted for The Marketing Society’s Marketer of the Year 2022 and winning ‘Young Marketer of the Year’ in 2010. I have also been privileged to win a Cannes Lion Gold & multiple awards at the Marketing Society, Effies & Retail Week.
Career Timeline
- TescoCurrentJun 2024–Present· 2 yrs 3 mos
- Managing Director, CustomerCurrentJun 2025–Present
- Group Customer DirectorJun 2024–Jun 2025
- The Marketing SocietyCurrentJul 2021–Present· 5 yrs 2 mos
- Non-Executive DirectorCurrentJul 2021–Present
- The Marketing AcademyCurrentFeb 2020–Present· 6 yrs 7 mos
- Fellowship Programme GraduateCurrentFeb 2020–Present
- Nov 2020–Jun 2024· 3 yrs 7 mos
- Global Commercial, Marketing & Innovation Director2023–Jun 2024
- Commercial & Customer Director UK&INov 2020–2023
- Mar 2017–Nov 2020· 3 yrs 8 mos
- Director, TransformationDec 2019–Nov 2020
- Director, MarketingMar 2017–Dec 2019
- Sep 2014–Mar 2017· 2 yrs 6 mos
- Director, Marketing, GroupSep 2014–Mar 2017
- May 2012–Sep 2014· 2 yrs 4 mos
- Head of MarketingMay 2012–Sep 2014
- Aug 2009–May 2012· 2 yrs 9 mos
- Brand ControllerAug 2009–May 2012
- Aug 2006–Aug 2009· 3 yrs
- Director, AreaJul 2007–Aug 2009
- Manager, Global MarketingAug 2006–Aug 2009
- Sep 2001–Aug 2006· 4 yrs 11 mos
- Graduate Trainee rising to European Brand Development ManagerSep 2001–Aug 2006
Education
Master's degree
Revenue Management
The Wharton SchoolBachelor of Arts - BA
English Literature
Royal Holloway, University of London