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Rita Ferro

Rita Ferro

President, Disney Advertising

Ad Council•New York, New York, United States

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Experience23+ Years
LevelLeadership

Career Timeline

Professional employment history
  • Ad CouncilCurrent
    Jul 2025–Present· 1 yr 3 mos
    • ChairpersonCurrent
      Jul 2025–Present
  • The Walt Disney CompanyCurrent
    Sep 2018–Present· 8 yrs 1 mo
    • President, Global AdvertisingCurrent
      Jul 2023–Present
    • President Advertising Sales and Partnerships
      Sep 2018–Nov 2023
  • Disney Entertainment
    Feb 2017–Nov 2023· 6 yrs 9 mos
    • President, Disney ABC Sales
      Feb 2017–Nov 2023
  • The Walt Disney Company
    Jul 2010–2017· 6 yrs 6 mos
    • Executive Vice President, Disney Media Sales and Marketing
      Jul 2010–2017
  • The Walt Disney Company, Latin America
    Oct 2008–Jun 2010· 1 yr 8 mos
    • Vice President, Disneymedia+
      Oct 2008–Jun 2010
  • Espn International
    Apr 2003–Sep 2008· 5 yrs 5 mos
    • Vice President, Ad Sales
      Apr 2003–Sep 2008

Education

Masters

International Business

Florida International University - College of Business

Executive Relationship Map

Reports To
Rita Ferro
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

16 of 16 skills
Media PlanningBroadcastAnalyticsMarketingTelevisionDigital StrategyAdvertisingEntertainmentDigital MarketingMobile MarketingOnline AdvertisingNew MediaIntegrated MarketingStrategic PartnershipsContent StrategyDigital Media