Roberto Mercade

🔸 MY STORY: As a proud member of The Coca-Cola family of enterprises for almost my entire career, I’ve played a key role in steering sharp turnarounds, unlocking greenfield markets, and delivering breakthrough results in customer experience and engagement. My priority during these years has been to deliver exceptional value at the broader stakeholder-system level. While the tangible outcomes have been a source of tremendous pride, my greatest reward comes from seeing my people reach their full professional potential and creating a positive impact on communities. 🔸 MY LEADERSHIP PHILOSOPHY: I believe that innovation and positive organizational development are nurtured by creating learning environments based on high accountability combined with high psychological safety. It is my aim to cultivate leaders who are empathetic and inclusive and foster cultures of learning. 🔸 MY EXPERIENCE: My background spans the full value chain of the franchised distribution model in both developed and emerging markets. After working my way through a series of early-career roles in Central America and the Caribbean region I went on to: ☑ Build a resilient organization and carry it through a series of crises as GM of Venezuela & Caribbean. ☑ Revitalize growth as GM of South Africa. ☑ Strengthen our partnerships and innovation models as President of the South Pacific Business Unit. ☑ Diffuse a new regional vision and deliver the highest engagement and NPS scores companywide as President of the Latin Center Business Unit. Venturing forth as President of Coca-Cola’s 2nd-largest market of Mexico, I will continue to search for ways to unlock new revenue streams, scale winning strategies, and develop new organizational capabilities while coaching my talented team to reach their highest levels of professional performance and satisfaction. 🔸 CORE SPECIALTIES Revenue Growth Management / Business Modeling / Portfolio Strategy / Go-to-Market / Route-to-Market / Stakeholder Management / Change Management / Mergers & Acquisitions / Engagement Strategies / Corporate Branding / Community Engagement / Leadership Team Building / Leadership & Professional Development