Rob Roy

Digital innovation is transforming how we connect, and my mission is to lead businesses through that change with a customer-first approach. As the founder of T-Fiber, T-Mobile’s fiber broadband business, I specialize in shaping the future of connectivity by exploring cutting-edge solutions and driving strategic growth in telecommunications. As a forward-thinking, people-first executive, I am always willing to take on the hard challenges by stepping up with new ideas and new thinking. I don’t dwell on the past. I make the best possible decisions I can with the available data and move forward, adjusting strategies as necessary as more data becomes available. I like to fix what’s broken. It doesn’t faze me to walk into an unstable environment and lean in. Change and growth can be exhilarating, in any industry or for any sized business. Whether building consumer journeys from a traditional product management approach or with omnichannel strategies, what’s most important is fixing the business in a customer-first way. Digital transformation should transform the customer journey end-to-end, from digital marketing to post check out. My strengths? I don’t give up. Success can be right around the corner in any given situation. Persistence and dedication typically pay off. I am a calculated risk taker who is willing to take on assignments that look impossible on the surface, digging deeper to identify a solution that aligns with business goals. By building collaborative, championship teams, I have an established track record of delivering new products and services for content distribution, mobile technologies, digital merchandising, digital design and user experience, digital marketing and CRM. My teams drive a seamless experience for customers across platforms. We work together to enable new revenue streams whose performance exceeds expectations in both sales and cost savings. ☛ Key Skills ☚ » Fiber Optic Broadband | Telecommunications Strategy » Large-Scale Transformation | Digital Innovation » Enterprise Infrastructure | Engineering » Fiber Network Architecture » Strategic Planning | Leadership » Acquisitions | Integrations » Budgeting | Forecasting | P&L » Product Design | Development » Portfolio | Program Management » Omni-Channel Marketing » Merchandising | Pricing » Content Management » Performance Turnarounds » Large-Scale Transformation » Third-Party Partnerships » Website Design | Mobile Apps » Digital Platform Migrations » Analytics | Reporting | BI Tools » UI & UX Design | Human Factors » Agile | Lean Methodologies