Sedef Salingan Sahin

As Chief Digital Officer for The Coca-Cola Company, I lead the next chapter of our digital journey—integrating our digital network and connecting functions to accelerate growth by evolving the core business through technology, data, and AI.I believe that true digital transformation is as much about people as it is about platforms. Throughout my career—from leading the Eurasia and Middle East operating unit to global nutrition category—I have focused on fostering a highly collaborative culture of inclusion, openness, and co-creation. To me, the most powerful digital strategies are those that empower our people and strengthen our consumer/bottling ecosystem.A proud Bogazici University alumna and former consultant at McKinsey and brand marketer in P&G, I’ve been part of the Coca-Cola system since 2003, served in Turkey, Thailand, Ireland, Atlanta and Dubai.