Shibashish Roy

CEO & MD of Croma | Building the best electronics ownership experience for Indian Consumers

Tata Administrative Services•Mumbai / Singapore

Experience24+ Years

Executive Overview

I lead a passionate team committed to revolutionising the way lndia shops and owns electronics. We create omni-experiences, where innovation meets excellence and where every customer's journey shapes our future.

Career Timeline

Professional employment history

CromaCurrent
Aug 2021–Present· 5 yrs 1 mo
- Managing Director, Chief Executive OfficerCurrent
  Apr 2025–Present
- Chief Executive Officer
  Nov 2024–Apr 2025
- Deputy Chief Executive Officer
  Feb 2024–Nov 2024
- Chief Operating Officer
  Mar 2023–Feb 2024
- Chief Business Officer - eCommerce and Marketing
  Aug 2021–Mar 2023
Tata Administrative ServicesCurrent
May 2006–Present· 20 yrs 4 mos
- TAS ManagerCurrent
  May 2006–Present
TATA SONS LIMITED
May 2014–Aug 2021· 7 yrs 3 mos
- Vice President - Group Digital
  Apr 2021–Aug 2021
- Assistant VP - Group Digital
  Sep 2017–Mar 2021
- Assistant VP - Strategy & BD, Office of the Chairman
  Nov 2016–Aug 2017
- General Manager - Strategy, Office of the Group Executive Council
  May 2014–Nov 2016
Tata Capital
Jul 2007–May 2014· 6 yrs 10 mos
- Assistant Vice President - Investment Banking
  Aug 2011–May 2014
- Deputy VP - Business Development
  Nov 2009–Jul 2011
- Associate VP - Wealth Management
  Jul 2007–Oct 2009
Tata Motors
Jun 2004–May 2006· 1 yr 11 mos
- Manager, Information Technology
  Jun 2004–May 2006
Tata Steel
2003–2003· 0 mos
- Trainee, Project
  2003–2003
Voltas Limited - A TATA Enterprise
Apr 2002–Jul 2002· 3 mos
- Engineer
  Apr 2002–Jul 2002