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Sarah Butterfass

Sarah Butterfass

Builder of amazing teams who create experiences that customers love | Chief Product Officer @ FanDuel | Board Director @ Netgear

OnBoard Inc.•Atlanta, Georgia, United States

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Experience27+ Years

Executive Overview

Dynamic, innovative and results-driven leader with public board experience and a career of digital consumer successes. Proven driver of exceptional results as seen by market share expansion and product driven revenue growth. C-Suite leader in Product, Marketing and Operations across eCommerce, digital marketplaces, travel, gaming, and Fintech. Builder of high performing teams who delight consumers.

Career Timeline

Professional employment history
  • OnBoard Inc.Current
    2023–Present· 3 yrs 8 mos
    • Board AdvisorCurrent
      2023–Present
  • NETGEARCurrent
    2020–Present· 6 yrs 8 mos
    • Member, Board of DirectorsCurrent
      2020–Present
  • FanDuelCurrent
    2020–Present· 6 yrs 8 mos
    • Chief Product OfficerCurrent
      2020–Present
  • Groupon
    2018–2020· 2 yrs
    • Chief Product Officer
      2018–2020
  • E*TRADE from Morgan Stanley
    2016–2018· 2 yrs
    • Senior Vice President & Head of Customer Experience
      2017–2018
    • Chief Marketing Officer - Options House
      2016–2016
    • Senior Vice President, Trader Group
      2016–2017
  • Orbitz Worldwide
    2011–2016· 5 yrs
    • Vice President, Customer Loyalty
      2014–2016
    • Senior Director, Product
      2013–2014
    • Director, Product Strategy
      2011–2013
  • Haley Consulting Group LLC
    2009–2011· 2 yrs
    • 2009–2011
  • Rand McNally
    2006–2009· 3 yrs
    • Marketing Director, Digital Division
      2008–2009
    • Marketing Manager, New Products & Strategy
      2006–2008
  • NAVTEQ
    2004–2006· 2 yrs
    • Manager, Customer Marketing
      2004–2006
  • Accenture
    1999–2002· 3 yrs
    • Consultant, Professional Services
      1999–2002

Education

MBA

Marketing, Strategy

Northwestern University - Kellogg School of Management

BS

Speech Pathology

Northwestern University

Executive Relationship Map

Reports To
Sarah Butterfass
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
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Skills & Expertise

20 of 20 skills
Product ManagementAnalyticsOnline MarketingSEOB2B MarketingMarketing StrategyProduct MarketingE-commerceTelecommunicationsAdvertisingDigital MarketingMobile DevicesGo-to-market StrategyConsultingOnline AdvertisingStrategyStrategic PartnershipsBusiness StrategyConsumer ElectronicsSEM