Subhankar Sen

Subhankar Sen is Director (Marketing) at Bharat Petroleum Corporation Ltd (BPCL), India’s Maharatna Public Sector Undertaking and a Fortune Global 500 Company. Throughout his career spanning over three decades, Subhankar has led pioneering initiatives in Fuel Retailing, Lubricants marketing and Energy transition. He is a transformation focused leader with an innate ability to build highly motivated teams with a strong belief in people empowerment, partnerships and continual learning. Subhankar’s relentless commitment in enhancing customer experience ensures focus on innovation, brand imagery, technology and long term value creation. Subhankar has led BPCL’s MAK Lubricants business through best in class R&D and marketing initiatives delivering differentiated customer value. Focused on “Atmanirbhar Bharat”, Subhankar successfully led MAK Lubricants’ indigenisation drive and the powerful MAK Lubricants Solutions program delivering reduced total cost of ownership for the customer. He grew the lubricant business in India, Nepal, Bangladesh, Sri Lanka, UAE and Africa through a nation wide distribution network, partnerships with leading OEMs and a growing network of customers in the B2C and B2B arena. In his role Business Head, Retail (West), Subhankar led BPCL’s automotive energy business with a 6000 strong network of Energy stations driving BPCL’s market growth through technology & digital led differentiated customer value propositions. Subhankar’s journey in BPCL through various roles & geographies has helped in his development as a highly effective business leader with a versatile experience. Under his leadership, BPCL led the Non-Fuel Retail foray in India, the launch of BeCafe, the experiential Cafe chain being set up in BPCL fuel stations being the latest offering. Subhankar has been a member of BPCL’s Strategy team building pioneering brands - Pure for Sure, Speed, PetroBonus, SmartFleet, BPCL-SBI card, In&Out stores, UFill. He built strategic alliances in the QSR, Banking, Retail & Automobile sectors. As Oil Industry Coordinator, he led the energy transition journey into EV charging, working with policy makers in the Government and led BPCL’s eDrive program- “EV Fast Charging Corridors”. He led Oil Industry’s major reform with the implementation of Doorstep Diesel Delivery, an efficient fuel solution for industrial & commercial establishments. Subhankar has a strong sense of commitment towards organisational growth, driving value with effective cross-functional & collaborative skills & a deep understanding of consumer behaviour.