Sunil Frida

I’ve spent my career learning how to take complex technology and turn it into something people can feel, understand, and rally behind. A story that makes the value obvious, and the direction inevitable.I began in products, solutions, and alliances at Harmonic, where I learned that great technology only wins when customers can clearly see the outcomes and teams can align around a shared narrative; I then moved into leadership roles at Redwood Systems (later part of CommScope) and GE Digital, building the muscle for transformation by guiding teams through ambiguity and shaping how innovation shows up in the market. That set the stage for a defining chapter at AWS, where as General Manager of Product Marketing I led go-to-market for a $20B portfolio across analytics, databases, machine learning, IoT, quantum computing, and robotics, partnering with product leaders to launch 100+ offerings and helping scale AWS from roughly $18B to $100B+ without losing customer clarity. After AWS, I stepped into cybersecurity at CrowdStrike as SVP of Product Marketing and Analyst Relations, leading product and technical marketing, competitive intelligence, alliances, and analyst relations while rebuilding the organization, establishing five new product categories, and driving a market narrative around AI and data.Today, I’m the Chief Marketing Officer at Zscaler, leading product marketing, revenue marketing, brand, CxO, events, and communications. It feels like the natural convergence of everything I’ve done so far: scaling at AWS, category-building at CrowdStrike, and the earlier years of learning how to connect products, partners, and purpose. My job now is to make sure the market understands not just what we do, but why it matters, why now, and why we’re the team that can lead what comes next.