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Tariq Farid

Tariq Farid

Founder & Chairman @ Edible Brands | Certified Franchise Executive

Edible Arrangements•Atlanta, Georgia

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Experience40+ Years
LevelLeadership

Executive Overview

Tariq Farid is the founder of Edible Brands, the parent company that includes Edible Arrangements®, the pioneer and worldwide leader in innovative gifts and treats including fresh fruit arrangements, baked goods, savory snacks and more. Tariq has founded or acquired the following companies in the fields of technology, distribution and supply chain management - Berry Direct - Netsolace® - Naranga® - Broadpeak® - Incredible Edibles In addition to his business portfolio, Tariq established the charitable Tariq & Asma Farid Foundation which provides grants to non-profit organizations world-wide. Accomplishments: - Former member of the International Franchise association (IFA) Board of Directors - Named IFA’s Entrepreneur of the year in 2009 - Inducted into IFA’s Hall of Fame in 2018

Career Timeline

Professional employment history
  • BroadPeak Sports & EntertainmentCurrent
    Jul 2025–Present· 1 yr 2 mos
    • CEOCurrent
      Jul 2025–Present
  • BroadPeak CapitalCurrent
    Oct 2024–Present· 1 yr 11 mos
    • Partner and Chief Executive OfficerCurrent
      Oct 2024–Present
  • Edibles.comCurrent
    Jul 2019–Present· 7 yrs 2 mos
    • FounderCurrent
      Oct 2024–Present
    • Founder & CEO
      Jul 2019–Oct 2024
  • BerryDirect, an Edible Brands companyCurrent
    2012–Present· 14 yrs 8 mos
    • FounderCurrent
      Oct 2024–Present
    • Founder & CEO
      2012–Oct 2024
  • Edible ArrangementsCurrent
    Mar 1999–Present· 27 yrs 6 mos
    • Chairman and FounderCurrent
      Oct 2024–Present
    • Founder & CEO
      Mar 1999–Oct 2024
  • Edible BrandsCurrent
    Mar 1999–Present· 27 yrs 6 mos
    • Chairman and FounderCurrent
      Oct 2024–Present
    • Founder & CEO
      Mar 1999–Oct 2024
  • International Franchise Association
    Jul 2017–Feb 2022· 4 yrs 7 mos
    • Member, Board of Directors
      Jul 2017–Feb 2022
  • Naranga
    2014–Oct 2025· 11 yrs 9 mos
    • Founder
      2014–Oct 2025
  • Netsolace, Inc.
    Feb 1999–Oct 2024· 25 yrs 8 mos
    • CEO
      Feb 1999–Oct 2024
  • Farid's Flower Shop
    Mar 1986–2000· 13 yrs 10 mos
    • Owner
      Mar 1986–2000

Education

Executive Education Program

Executive Education

Harvard Business School

none

General Studies

Albertus Magnus College

Executive Relationship Map

Reports To
Tariq Farid
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Business IntelligenceSoftware DevelopmentOffshoringBusiness ProcessB2B eCommerceDigital SignageCorporate FinanceFranchisee ManagementEntrepreneurFranchisingBusiness ManagementFranchise RelationsMaster FranchisingInternational BusinessSupply Chain ManagementBusiness StrategyFranchise AgreementsGlobal E-CommerceEntrepreneurship DevelopmentCertified Franchise Executive