Umesh Lalchand

Umesh Lalchand

Executive Director, Digital Analytics at CVS Health

CVS Health•Waltham, Massachusetts, United States

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Experience22+ Years
LevelCXO

Executive Overview

Results oriented, energetic and innovative leader with over thirteen years experience in analytics (traditional & web/digital), advanced analytics, predictive modeling and A/B testing, having demonstrated strong analytical, managerial, technical and leadership skills • Proven ability to build and lead analytic teams focused on portfolio management, pricing, ROI optimization, customer’s profitability, customer insight, marketing optimization, BI and reporting • Demonstrated ability to understand complex business problems and relate it to data analytics as well as the proven ability to synthesize data to make actionable recommendations that impact strategy • Demonstrated capability to successfully work with clients in a high stress, fast turnaround, results driven environment • Established track record of delivering results of over $20M in direct marketing and over $25M in digital marketing for both online and in-store through use of predictive modeling, data mining and advanced A/B Testing WHAT MOTIVATES ME: • I am passionate about and specialize in building, mentoring, and leading diverse analytic teams focused on influencing business strategy and driving results • I believe in challenging the status quo and seeking the truth by leveraging the data and through rapid iterations of testing and learning • I am an evangelist for a data driven culture • I am passionate about partnering to solve larger business challenges by thinking outside the box

Career Timeline

Professional employment history
  • CVS HealthCurrent
    Feb 2014–Present· 12 yrs 8 mos
    • Executive Director, Digital AnalyticsCurrent
      Oct 2022–Present
    • Director, Digital Analytics
      Feb 2014–Sep 2022
  • Sep 2013–2014· 4 mos
    • Vice President, Analytics
      Sep 2013–2014
  • Nov 2009–Aug 2013· 3 yrs 9 mos
    • Director, Global Digital Marketing Analytics
      May 2012–Aug 2013
    • Sr. Manager, Digital Marketing and Analytics, Staples.com Marketing
      Apr 2011–Apr 2012
    • Sr. Manager, Database Marketing and Circulation
      Nov 2009–May 2012
  • Apr 2008–Nov 2009· 1 yr 7 mos
    • Affiliate Marketing Analysis Manager
      Apr 2008–Nov 2009
  • Mar 2004–Feb 2008· 3 yrs 11 mos
    • Sr. Statistical Analyst / Sr. Database Marketing Analyst, Database Marketing Group
      Mar 2004–Feb 2008

Education

Master of Science (M.S.)

Computer Information Systems

Bentley University - McCallum Graduate School of Business

B.A.

Economics

Loyola College

Executive Relationship Map

Reports To
Umesh Lalchand
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Email MarketingAnalyticsOnline MarketingCRMLeadershipDatabase MarketingSegmentationE-commerceWeb AnalyticsDirect MarketingDigital MarketingAnalysisOmnitureStrategyCustomer AcquisitionBusiness StrategyMulti-Channel MarketingCompetitive AnalysisLead GenerationAffiliate Marketing