Ullas Vijay

I believe great brands are built where 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝗺𝗲𝗲𝘁𝘀 𝗶𝗻𝘁𝗲𝗻𝘁. When we listen deeply, create fearlessly, and stay painfully consumer-centric. Because true marketing isn’t about selling to consumers; 𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺. It’s about seeing the world through their exhaustion, aspirations, and search for ease - designing solutions that meet those moments with empathy and precision. Across 17 years in 𝗙𝗠𝗖𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗱𝘂𝗿𝗮𝗯𝗹𝗲𝘀 & 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲, I’ve helped shape brands like 𝗦𝘂𝗻𝗳𝗲𝗮𝘀𝘁, 𝗠𝗲𝗻𝘁𝗼𝘀, 𝗖𝗲𝗻𝘁𝗲𝗿 𝗙𝗿𝗲𝘀𝗵, 𝗧𝗶𝗰 𝗧𝗮𝗰, 𝗕𝗮𝘁𝗮, 𝗛𝘂𝘀𝗵 𝗣𝘂𝗽𝗽𝗶𝗲𝘀, 𝗣𝗼𝘄𝗲𝗿, 𝗗𝘂𝗿𝗼𝗳𝗹𝗲𝘅, 𝗦𝗹𝗲𝗲𝗽𝘆𝗵𝗲𝗮𝗱, and 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗥𝗲𝘀𝘁. Working with 𝗺𝘂𝗹𝘁𝗶-𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 across India, Europe, and Southeast Asia sharpened my consumer understanding, appreciation for diverse cultures, and ability to align global stakeholders. It taught me that the most creative thing a marketer can do is 𝗹𝗶𝘀𝘁𝗲𝗻 𝗹𝗼𝗻𝗴𝗲𝗿, 𝘁𝗵𝗶𝗻𝗸 𝘀𝗹𝗼𝘄𝗲𝗿, 𝗲𝘅𝗲𝗰𝘂𝘁𝗲 𝗳𝗮𝘀𝘁𝗲𝗿. At 𝗗𝘂𝗿𝗼𝗳𝗹𝗲𝘅, I’m leading the shift from a heritage brand to a modern, human-first comfort ecosystem. My purpose is to build a more 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰, 𝗯𝗿𝗮𝗻𝗱-𝗱𝗿𝗶𝘃𝗲𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 while strengthening design, content, experience, omnichannel strategy, and technology. I also head New Product Development, spanning mattresses, seating, comfort tech, automation, and consumer experience. Teams across 𝗥𝗲𝘁𝗮𝗶𝗹, 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗜𝗻𝘀𝗶𝗱𝗲 𝗦𝗮𝗹𝗲𝘀, 𝗖𝗥𝗠, 𝗣𝗥 & 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 unite under one question: “𝗛𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗵𝗲𝗹𝗽 𝗜𝗻𝗱𝗶𝗮 𝗿𝗲𝗰𝗼𝘃𝗲𝗿 𝗳𝗿𝗼𝗺 𝗱𝗮𝗶𝗹𝘆 𝘀𝘁𝗿𝗲𝘀𝘀?” Our philosophy, 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝗗𝗲-𝗦𝘁𝗿𝗲𝘀𝘀, reflects that mission. We’re not just making mattresses or recliners; we’re designing moments of calm in a country constantly on the move. I thrive where 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 & 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 meet, turning consumer behavior, data, and design into growth engines. Whether scaling categories, shaping omnichannel journeys, or building automation-first models, I solve business problems through empathy and innovation. Because a marketer’s real job isn’t to sell more. It’s to help people live better. Passionate about Consumer Insight · Product Innovation · Omnichannel Growth · Creative Strategy · AI in Marketing. Outside work, I run, cook, skydive, and go-kart with my 12-year-old son — because speed and calm can coexist when you know how to balance them.