Victoria Keese Morrissey

Victoria Keese Morrissey

Chief Marketing Officer & Brand Builder

Ferguson•Williamsburg, Virginia, United States

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Experience37+ Years
LevelCXO

Executive Overview

Inspiring change and challenging the status quo... Leading with the Customer... Infectious passion... Leveraging Big Data to develop actionable insights... Consistently exceeding goals... Brand marketing professional with 20+ years of B2B and B2C experience spanning clients, industries and marketing disciplines: Industrial, CPG, technology, apparel, associations and pro bono including Caterpillar, Grainger, Kellogg School of Management, Procter & Gamble, Wrigley, 3M and Levi Strauss. Specialties: Brand positioning and activation, customer insight development, marketing strategy, new product positioning, distribution channel programs, digital media integration, communication planning, and advertising agency leadership.

Career Timeline

Professional employment history

Education

BS

Marketing

Gies College of Business - University of Illinois Urbana-Champaign

MS

Advertising

University of Illinois Urbana-Champaign

Executive Relationship Map

Reports To
Victoria Keese Morrissey
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
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Skills & Expertise

20 of 20 skills
Email MarketingB2B MarketingLeadershipMarketingCreative StrategyMarketing StrategyBusiness PlanningNew Business DevelopmentDirect MarketingAdvertisingBrand DevelopmentStrategyIntegrated MarketingStrategic PlanningPositioningMulti-Channel MarketingBrand ManagementCustomer InsightInteractive MarketingBusiness Development