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Michael Laxton

Michael Laxton

Executive ASX Director, Retail, AI & Digital | CMO | Emerging Technologies & Enterprise Transformation

The Marketing Academy•Sydney, New South Wales, Australia

View LinkedIn Profile
Experience21+ Years
LevelStaff

Executive Overview

Marketer, digitalist and AI builder looking to help solve problems through strategy, creativity and technology. I love the impact brands can have, transformational technologies and how customers keep us on our toes. Currently helping lead AI at Woolworths Group.

Career Timeline

Professional employment history
  • ADMACurrent
    Jul 2025–Present· 1 yr 2 mos
    • Member, Advisory BoardCurrent
      Jul 2025–Present
  • The Marketing AcademyCurrent
    Mar 2025–Present· 1 yr 6 mos
    • Mentor, Professional DevelopmentCurrent
      Mar 2025–Present
  • Woolworths GroupCurrent
    Sep 2021–Present· 5 yrs
    • Director, Customer Artificial IntelligenceCurrent
      2026–Present
    • Chief Marketing Officer ANZ (interim)
      Jun 2025–2026
    • Director, Group Marketing Practice
      Mar 2023–Jun 2025
    • Director, Brand & Marketing, Everyday Rewards Portfolio
      Sep 2021–Jun 2025
  • Coles Group
    2019–Jun 2021· 2 yrs 5 mos
    • General Manager | Brand, Digital & Design
      2020–Jun 2021
    • General Manager | Brand & Media
      2019–2020
  • Fairfax Media
    Nov 2014–Oct 2018· 3 yrs 11 mos
    • Chief Marketing Officer
      Feb 2017–Oct 2018
    • Director, Customer Marketing & Growth - Sydney Morning Herald, The Age, Australian Financial Review
      Oct 2015–2017
    • Director, Digital Marketing & SEO - News Publishing, Life Media, Fairfax Events
      Nov 2014–Oct 2015
  • General Pants Co.
    Dec 2011–Nov 2014· 2 yrs 11 mos
    • Head of Online & CRM
      Dec 2011–Nov 2014
  • Warner Music Group
    Dec 2008–Sep 2011· 2 yrs 9 mos
    • Head of CRM & Direct To Consumer (Ecommerce) Marketing
      Mar 2010–Sep 2011
    • CRM & D2C Marketing Manager
      Dec 2008–Mar 2010
  • Virgin
    Jun 2007–Dec 2008· 1 yr 6 mos
    • CRM & New Media Marketing Coordinator (Virgin Megastore Retail Group, UK)
      Jun 2007–Dec 2008
  • Kurt Geiger
    Jun 2005–Jun 2007· 2 yrs
    • E-Business Marketing Coordinator
      Jun 2005–Jun 2007

Education

German and Swedish

UCL

Executive Relationship Map

Reports To
Michael Laxton
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

Verified Contact Information
Email & Direct Dial
Org Chart & Reporting Lines
Buying Committee Insights
AI-Powered Account Mapping

Skills & Expertise

20 of 20 skills
Email MarketingeCRMSocial MediaB2B MarketingCRMMarketingMarketing StrategyE-commerceDigital StrategyDirect MarketingAdvertisingDigital MarketingSocial Media MarketingOnline AdvertisingStrategyRetailMulti-Channel MarketingLead GenerationMarketing CommunicationsDigital Media