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William Zeralsky

William Zeralsky

Chief Marketing Officer, Retail at PENN Entertainment

PENN Entertainment, Inc•Las Vegas Metropolitan Area, United States

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Experience28+ Years
LevelCXO

Executive Overview

Enterprise marketing leader with 25+ years of experience shaping growth at the intersection of strategy, customer insight, and operations across gaming and hospitality. Recognized for leading with strategic clarity, building high-trust teams, and delivering measurable impact through loyalty transformation, omnichannel growth, and insight-driven decision-making. Known for connecting analytics, brand, technology, and commercial execution at enterprise scale.

Career Timeline

Professional employment history
  • PENN Entertainment, IncCurrent
    Sep 2019–Present· 7 yrs 2 mos
    • Chief Marketing Officer, RetailCurrent
      2026–Present
    • Vice President Marketing Strategy & Performance
      Sep 2019–2026
  • MGM Resorts International
    2007–2019· 12 yrs
    • Vice President Marketing - MGM National Harbor
      2016–2019
    • Vice President Casino Marketing - Regional Operations
      2014–2016
    • Executive Director, Strategic Planning - Regional Operations
      2011–2014
    • Regional Director of Financial Planning & Analysis - Mississippi Operations
      2007–2011
  • Caesars Entertainment
    1998–2007· 9 yrs
    • Regional Director of Planning and Analysis - Mid-South Region
      2005–2007
    • Corporate Senior Analyst - Consolidated Operations Las Vegas
      2003–2005
    • Property Senior Analyst - Harrah's Shreveport
      1998–2003

Education

MBA

Business Strategy | Marketing | Finance | Statistics | Operations

Vanderbilt University - Owen Graduate School of Management

BS

Business Management

LSU Shreveport

General Studies

Stephen F. Austin State University

Executive Relationship Map

Reports To
William Zeralsky
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Business IntelligenceResortsRevenue AnalysisAnalyticsLeadershipProject PlanningMarketingMarketing StrategyBusiness AnalysisAnalysisHospitalityGaming IndustryStrategyStrategic PlanningBusiness StrategyCompetitive AnalysisBudgetsMarket PlanningCasinoForecasting