Angel One

Responsible for end-to-end Product Strategy, Vision, Roadmap and Execution across Financial Asset classes at Angel One Limited (India's largest listed equity brokerage firm). Led large teams across Product Management, Design, Analytics and Organic Growth — scaling the platform 4x in clients (9.2 Mn → 37.4 Mn), 2.3x in revenues (₹2,300 Cr → ₹5,200 Cr) and nearly doubling retail equity market share to ~20% over 4 years. Led the largest single-app upgrade in B2C Fintech — migrating 10M+ active Android users simultaneously across iOS, Android and Web to a unified Super App anchoring Equity, Commodity, Currency, Direct MF and SGB. Design excellence, continuous UX Research and systematic User Testing across trader and investor personas drove the Super App to 100 Mn+ downloads at 4.5★ on Android — serving first-time Tier III/IV investors and ultra-fast derivative traders alike. Built MF Distribution and Credit as net-new businesses from zero on the Super App — reaching #2 nationally in new SIP registrations and ₹28 Bn annualised credit run rate. Established data-backed A/B Experimentation, in-house real-time clickstream infrastructure and embedded User Research as core product inputs — making data a first-class input into every sprint across diverse personas. Launched One Bot — an LLM-powered assistant with proprietary knowledge graph — spanning Stock Discovery, Research, Screeners and Customer Service. A milestone in Angel One's positioning as Intelligent One, serving multilingual Tier II/III users and lowering capital market entry barriers. Anchored a Gen AI-powered Voice of Customer system automating ingestion, classification, sentiment analysis, JIRA filing and aging alerts across all channels. Piloted STT-based call analysis surfacing competitive intelligence. Contact Ratio reduced 4x in 4 years to low single digits. Anchored consistently in NPS, Voice of Customer and data — with design simplicity, execution rigour and customer obsession as constants.

Heading the Digital Business, Brand & Marketing for Angel One