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HelloFresh

Consumer ServicesBerlin, Berlin, Germany
Est. 2011Public Company16,717 Employees
Employees
~16,717
Founded
2011

About HelloFresh

Key Facts
Approximately 16,717 employees globally
Headquartered in Berlin, Berlin, Germany
Operates in Consumer Services
Founded in 2011

Executive Leadership Team

Dominik S. Richter
Dominik S. Richter
Founder and Chief Executive Officer
Since 2011
Edward Boyes
Edward Boyes
Group Chief Business Officer
Since 2025
Juliane Kappel
Juliane Kappel
Chief Executive Officer, HelloFresh, DACH
Since 2025
Mark Hemming
Mark Hemming
Chief Operating Officer, International, Downstream
Since 2022
Thomas Griesel
Thomas Griesel
Chief Executive Officer and Founder, International
Since 2011

Organizational Chart — Preview

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HelloFresh Executive Leadership Team

Dominik S. Richter
Dominik S. Richter
Founder and Chief Executive Officer
Since 2011
Edward Boyes
Edward Boyes
Group Chief Business Officer
Since 2025
Juliane Kappel
Juliane Kappel
Chief Executive Officer, HelloFresh, DACH
Since 2025
Mark Hemming
Mark Hemming
Chief Operating Officer, International, Downstream
COO for HelloFresh €3Bn International Division. Responsible for 19 production and fulfilment DCs performance in 11 countries, International Logistics, Workforce Staffing, Operations Strategy and Analytics, Operational Excellence and Automation development and real estate team.
Since 2022
Thomas Griesel
Thomas Griesel
Chief Executive Officer and Founder, International
Since 2011

Business Focus Areas

Identified by BizNLP
Business Focus Areas
Sourcing fresh and organic ingredientsCreating tasty and balanced recipesDelivering always for freeValuing customers'​ feedbackSustainable and nutritious mealsvaluing diversity Striving to maintain an inclusive environment
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HelloFresh Org Chart & Organizational Structure

Frequently Asked Questions

7 questions

What does HelloFresh's BizKonnect profile actually show?

An overview with industry, headquarters, employee count, and public/private status; an About section describing the business; Key Facts; an Executive Leadership Team list; and a preview of the OrgKonnect's GenAI-powered org chart built by BizKonnect.

Can I see HelloFresh's complete org chart here, or just part of it?

You get a free preview of the top-level structure and business units, generated by BizKonnect's GenAI-powered org chart engine; the full chart with reporting lines and direct contacts unlocks via "Get Free Access to Full Org Chart."

How is HelloFresh's organizational structure mapped on BizKonnect?

HelloFresh's hierarchy is broken into functional departments IT, Finance, Commercial Sales, Operations and distinct business units, with GenAI-powered interactive org charts mapping reporting lines directly up to the CXOs.

Does the page show which executive oversees which function?

Yes, functions like Finance, Sales, Operations, and Information Technology are each tied to a named executive and their title, based on HelloFresh's reported leadership structure.

Is executive tenure information included?

Each leader's profile shows how long they've held their role, marked "Since [year]," so you can see how recently HelloFresh's leadership team has changed.

How do HelloFresh's GenAI-powered org charts support Account-Based Marketing (ABM)?

The visual maps break down multi-person buying centers within HelloFresh, helping ABM teams identify actual budget owners, understand peer reporting relationships, and run multi-threaded outreach without getting stuck behind gatekeepers.

Are there other companies worth researching alongside HelloFresh?

Yes, a "Similar Companies" section links to comparable organizations in the same industry, generated by GenAI industry clustering to help expand your target account lists.