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Juliane Kappel

Juliane Kappel

CEO @HelloFresh DACH | Digital Mindset Entrepreneur | Strategist & Transformer | Inspirational Leader & Alliance builder

HelloFresh•Berlin, Berlin, Germany

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Experience20+ Years
LevelLeadership

Executive Overview

18+ years experience in leadership roles in Customer Experience, Product, CRM, Ecommerce and Operations on startup, corporate & agency side. Guided teams through tough change and hyper-growth business stages, created and shaped business and strategy and pioneered new work principles and methods. Combination of strong commercial acumen with strategic vision and a passionate and motivational leadership style.

Career Timeline

Professional employment history
  • HelloFreshCurrent
    2017–Present· 9 yrs 9 mos
    • Chief Executive Officer, HelloFresh, DACHCurrent
      May 2025–Present
    • Co-MD & Chief Customer Officer HelloFresh DACH
      Jul 2024–Jun 2025
    • Chief Customer Officer (CCO) DACH
      Feb 2023–Jul 2024
    • VP Customer Retention DACH & Global Lead Customer Retention
      2022–2023
    • Director Customer Retention Germany, Austria & Switzerland & Global Retention Lead
      Aug 2021–Dec 2021
    • Director Customer Retention at HelloFresh Germany, Austria & Switzerland | SLT member
      2020–Jul 2021
    • Head of Audience Management LifeCycle Global
      May 2018–Dec 2019
    • Head of CRM DE/AT
      2017–Apr 2018
  • Alchemee (formerly The Proactiv Company)
    May 2014–Dec 2016· 2 yrs 7 mos
    • Marketing Operations & Ecommerce Manager Europe
      May 2014–Dec 2016
  • CAVUS communications GmbH
    2009–2014· 5 yrs
    • Senior Account Manager & Authorized Officer
      2009–2014
  • VIERKLANG
    May 2007–Dec 2008· 1 yr 7 mos
    • Manager, Accounts
      May 2007–Dec 2008
  • Daimler Chrysler
    2006–2007· 1 yr
    • Sales and Marketing Manager
      2006–2007

Education

Postgraduate Diploma in Digital Marketing

Digital Marketing

Digital Marketing Institute

Diplom Kauffrau

Business Administration (International Management, Marketing)

University of Mannheim

study abroad

Business Administration

University of Tampere 1925-2018

Vordiplom

Internationale Betriebswirtschaftslehre

European-University Viadrina

Executive Relationship Map

Reports To
Juliane Kappel
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Change ManagementEvent ManagementProject ManagementAnalyticsTrade PromotionsMarketing StrategyCustomer Relationship Management (CRM)E-commerceConcept DevelopmentManagementDigital MarketingBrand ActivationKey Account ManagementPromotionsStrategic PlanningPositioningMarket ResearchSales & Marketing FunctionsMarketing OperationsMagento