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IAB

Advertising ServicesNew York, New York, United States
Est. 1996Nonprofit729 Employees
Employees
~729
Founded
1996

About IAB

Key Facts
Approximately 729 employees globally
Headquartered in New York, New York, United States
Operates in Advertising Services
Founded in 1996

Executive Leadership Team

Sarah Travis
Sarah Travis
Member, Board of Directors
Since 2023

Organizational Chart — Preview

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IAB Executive Leadership Team

Sarah Travis
Sarah Travis
Member, Board of Directors
Since 2023

Business Focus Areas

Identified by BizNLP
Business Focus Areas
interactive advertisingRetail MediaDigital MediaOnline AdvertisingMaking Measurement Make SenseMobile Marketing Center of ExcellenceBuilding Brands OnlineSupply Chain SimplificationProtecting PrivacyData DemystificationState Privacy LawsMeasurementConnected CommerceResponsible Media
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IAB Org Chart & Organizational Structure

Frequently Asked Questions

7 questions

What does IAB's BizKonnect profile actually show?

An overview with industry, headquarters, employee count, and public/private status; an About section describing the business; Key Facts; an Executive Leadership Team list; and a preview of the OrgKonnect's GenAI-powered org chart built by BizKonnect.

Can I see IAB's complete org chart here, or just part of it?

You get a free preview of the top-level structure and business units, generated by BizKonnect's GenAI-powered org chart engine; the full chart with reporting lines and direct contacts unlocks via "Get Free Access to Full Org Chart."

How is IAB's organizational structure mapped on BizKonnect?

IAB's hierarchy is broken into functional departments IT, Finance, Commercial Sales, Operations and distinct business units, with GenAI-powered interactive org charts mapping reporting lines directly up to the CXOs.

Does the page show which executive oversees which function?

Yes, functions like Finance, Sales, Operations, and Information Technology are each tied to a named executive and their title, based on IAB's reported leadership structure.

Is executive tenure information included?

Each leader's profile shows how long they've held their role, marked "Since [year]," so you can see how recently IAB's leadership team has changed.

How do IAB's GenAI-powered org charts support Account-Based Marketing (ABM)?

The visual maps break down multi-person buying centers within IAB, helping ABM teams identify actual budget owners, understand peer reporting relationships, and run multi-threaded outreach without getting stuck behind gatekeepers.

Are there other companies worth researching alongside IAB?

Yes, a "Similar Companies" section links to comparable organizations in the same industry, generated by GenAI industry clustering to help expand your target account lists.