Pernod Ricard

- Media and Content Oversight Oversees media, digital marketing, and content creation, ensuring brand consistency across platforms and optimizing media spend for maximum ROI. - Digital Strategy Leadership Develops and drives the organization's overall digital transformation strategy, aligning digital initiatives with business goals to enhance customer experience and operational efficiency. - Technology Integration Identifies and implements digital tools and platforms (e.g., CRM, data analytics, automation) to support marketing, sales, and customer engagement efforts. - Data-Driven Decision Making Leverages analytics and performance metrics to guide strategy, optimize campaigns, and personalize customer interactions across digital channels. - Cross-Functional Collaboration Works closely with IT, marketing, sales, and product teams to unify media & digital efforts, foster innovation, and ensure a cohesive media and digital presence across all touchpoints.