Pierre de Greef

Pierre de Greef

Chief Digital Marketing Officer chez Pernod Ricard

Pernod RicardMumbai

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Experience31+ Years
LevelCXO

Executive Overview

Senior Digital Marketing Director from FMCG, Electronics and spirits industry with extensive regional and local experience. Experienced Senior Digital Marketing Director with a demonstrated history of working in FMCG, Electronics and spirits industry. Strong marketing professional skilled in Brand Management, Portfolio Strategy, Product Development, Media and Digital Marketing, Customer Relationship Management (CRM), Consumer Insights Marketing, Experiential Marketing. I believe marketing at its best does two things simultaneously: accelerates business growth and shifts culture. Not one at the expense of the other. Both, by design. Energized by complexity. Comfortable with ambiguity. Driven by impact.

Career Timeline

Professional employment history
  • 2018–Present· 8 yrs 8 mos
    • Chief Digital Marketing OfficerCurrent
      2021–Present
    • Chief Transformation Officer
      2018–Dec 2020
  • 2015–Aug 2018· 3 yrs 7 mos
    • CEO Latin America
      2015–Aug 2018
  • 2005–2014· 9 yrs
    • Chief Marketing Officer - iTunes
      2005–2011
  • 1998–2005· 7 yrs
    • Manager, Strategic Marketing
      2003–2005
    • Commercial Director - Ad sales team
      2000–2003
    • Senior Sales Rep
      1998–2000
  • 1995–1997· 2 yrs
    • Sales Rep - Ad sales team
      1995–1997

Education

Executive Program - TGM

INSEAD

Master Economics

Ichec Brussels Management School

Executive Business Degree

Cranfield School of Management

Executive Relationship Map

Reports To
Pierre de Greef
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

20 of 20 skills
Project ManagementPartnershipsMarketingMarketing StrategyProduct MarketingE-commerceDigital MarketingMobile DevicesSalesStrategyStrategic PartnershipsRéseaux sociauxInternational MarketingCampagnesRelations interpersonnellesCompétences créativesAgilitéStratégie médiatiqueBusiness DevelopmentMarketing Communications