Pierre de Greef
Chief Digital Marketing Officer chez Pernod Ricard
Pernod Ricard•Mumbai
View LinkedIn ProfileExecutive Overview
Senior Digital Marketing Director from FMCG, Electronics and spirits industry with extensive regional and local experience. Experienced Senior Digital Marketing Director with a demonstrated history of working in FMCG, Electronics and spirits industry. Strong marketing professional skilled in Brand Management, Portfolio Strategy, Product Development, Media and Digital Marketing, Customer Relationship Management (CRM), Consumer Insights Marketing, Experiential Marketing. I believe marketing at its best does two things simultaneously: accelerates business growth and shifts culture. Not one at the expense of the other. Both, by design. Energized by complexity. Comfortable with ambiguity. Driven by impact.
Career Timeline
- Pernod RicardCurrent2018–Present· 8 yrs 8 mos
- Chief Digital Marketing OfficerCurrent2021–Present
- Chief Transformation Officer2018–Dec 2020
- 2015–Aug 2018· 3 yrs 7 mos
- CEO Latin America2015–Aug 2018
- 2005–2014· 9 yrs
- Chief Marketing Officer - iTunes2005–2011
- 1998–2005· 7 yrs
- Manager, Strategic Marketing2003–2005
- Commercial Director - Ad sales team2000–2003
- Senior Sales Rep1998–2000
- 1995–1997· 2 yrs
- Sales Rep - Ad sales team1995–1997