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Tecovas

Retail Apparel and FashionAustin, Texas, United States
Est. 2015Privately Held857 Employees
Employees
~857
Founded
2015

About Tecovas

Key Facts
Approximately 857 employees globally
Headquartered in Austin, Texas, United States
Operates in Retail Apparel and Fashion
Founded in 2015

Executive Leadership Team

David Lafitte
David Lafitte
Chief Executive Officer
Since 2022
James Mann
James Mann
Group Chief Financial Officer
Since 2019
JG
John Graebin
Chief Supply Chain Officer
Since 2023
KH
Kevin Harwood
Chief Technology Officer
Since 2022
Kim Wagner Heidt
Kim Wagner Heidt
Chief Retail Officer
Since 2023
Krista Dalton
Krista Dalton
Chief Digital Marketing Officer
Since 2023

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Tecovas Executive Leadership Team

David Lafitte
David Lafitte
Chief Executive Officer
Since 2022
James Mann
James Mann
Group Chief Financial Officer
Employee #5 at Tecovas Operational CFO with a background in both Private, pre-IPO, and Public companies. Building and leading commercial finance and operational process, James currently oversees five major areas including Accounting, FP&A, Inventory Planning and channel allocation, Business Analytics, and Legal. [+Technology for years 2017-2022] In addition to the five functional areas, James manages Revenue operations across all sales channels for Tecovas.
Since 2019
JG
John Graebin
Chief Supply Chain Officer
Since 2023
KH
Kevin Harwood
Chief Technology Officer
Since 2022
Kim Wagner Heidt
Kim Wagner Heidt
Chief Retail Officer
Since 2023
Krista Dalton
Krista Dalton
Chief Digital Marketing Officer
Responsibilities: * Strategic Vision: Lead the brand’s end-to-end digital marketing and ecommerce strategy, bringing cohesion across performance marketing, CRM, and emerging channels like Out of Home. Champion a brand voice that blends modern DTC principles with Tecovas’ authentically Western ethos and radically hospitable values. * Digital Transformation: Drive innovation across the customer journey by modernizing digital touchpoints and aligning technology, storytelling, and design to create deeper engagement and long-term loyalty—both online and in-store. * Customer-Centric: Use data-driven insights to continuously enhance the customer experience, reducing friction and improving satisfaction across the funnel and lifecycle. * Innovative Solutions: Integrate automation, AI, and machine learning into marketing and ecommerce operations to identify and act on consumer behavior patterns, enabling more personalized, efficient, and impactful customer experiences. * Team Leadership: Cultivate a high-performance team culture grounded in collaboration, experimentation, and excellence. Mentor and empower a growing cross-functional team, aligning individual growth with company-wide strategic goals.
Since 2023

Tecovas Org Chart & Organizational Structure

Frequently Asked Questions

7 questions

What does Tecovas's BizKonnect profile actually show?

An overview with industry, headquarters, employee count, and public/private status; an About section describing the business; Key Facts; an Executive Leadership Team list; and a preview of the OrgKonnect's GenAI-powered org chart built by BizKonnect.

Can I see Tecovas's complete org chart here, or just part of it?

You get a free preview of the top-level structure and business units, generated by BizKonnect's GenAI-powered org chart engine; the full chart with reporting lines and direct contacts unlocks via "Get Free Access to Full Org Chart."

How is Tecovas's organizational structure mapped on BizKonnect?

Tecovas's hierarchy is broken into functional departments IT, Finance, Commercial Sales, Operations and distinct business units, with GenAI-powered interactive org charts mapping reporting lines directly up to the CXOs.

Does the page show which executive oversees which function?

Yes, functions like Finance, Sales, Operations, and Information Technology are each tied to a named executive and their title, based on Tecovas's reported leadership structure.

Is executive tenure information included?

Each leader's profile shows how long they've held their role, marked "Since [year]," so you can see how recently Tecovas's leadership team has changed.

How do Tecovas's GenAI-powered org charts support Account-Based Marketing (ABM)?

The visual maps break down multi-person buying centers within Tecovas, helping ABM teams identify actual budget owners, understand peer reporting relationships, and run multi-threaded outreach without getting stuck behind gatekeepers.

Are there other companies worth researching alongside Tecovas?

Yes, a "Similar Companies" section links to comparable organizations in the same industry, generated by GenAI industry clustering to help expand your target account lists.