Alaa A. Malki م. علاء بن عبدالحميد مالكي

I’m a forward-thinking telecom industry executive known for connecting consumer needs with modern, cutting-edge innovations and methodologies to enable transformative growth. My career includes success in defining strategies to drive digitalization for the telecom giant Mobily, resulting in a modernized IT function, increased capabilities, optimized network performance, and enhanced experiences for its 14 million subscribers. Drawing from in-depth technical knowledge and business savvy, I excel at coordinating major initiatives in support of company vision, solving complex business challenges, and driving operational efficiencies that lead to measurable bottom-line results. I’m a natural leader adept at guiding, engaging, and empowering cross-functional teams, and I enjoy nurturing strong partnerships across all organizational levels. Since 2019, I’ve served as Chairman of the Saudi National Fiber Network (SNFN), and I previously acted as Chairman of Bayanat, from 2018 to 2021. **HIGHLIGHTS** ➺ Transformed Mobily’s culture into a customer-focused, data-driven environment by developing a robust digital infrastructure and customer-centric system to optimize service offerings and executing a 4D strategy: digital infrastructure, digital operation, digital customer engagement, and digital service. ➺ Enhanced customer experience for two consecutive years, earning CST’s 2021, 2022, and 2023 Customer Experience Award. Concurrently reduced costs by incorporating AI and automation features to analyze networks, diagnose issues, identify root cause, and produce effective solutions. ➺ Accelerated company B2B growth after building the largest Internet-of-things (IoT) network in the Middle East, in partnership with international vendors, resulting in 10 million smart-meters in 15 months. ➺ Increased Mobily’s digitalization of operational activities. Improved company agility while enhancing the customer experience. ➺ Improved customer satisfaction index (CSAT) from 44% to 61%, reaching the highest score in KSA teleco in 2023. Drove continued improvements in network quality, selecting the right technology stack, and designing/simplifying app architecture. **EXPERTISE** Strategic Planning, Turnarounds, Business Development, Business Intelligence, Change Management, Telecommunications, Process Improvement, Board Relations, Market Analysis, Data & Business Analysis, Risk Mitigation, Contract Negotiations, Team Leadership, Supply Chain Management, Solution Sales, Vendor Management, Operations Management, Coaching, Mentoring, Project Management, Cost Control