Barbara Asin

I am a very passionate brand and business builder, with 20 years of proven track record in leading FMCG companies (ex-P&G). Responsible to deliver customer experience excellence. Believer that successful brands are consumer centric, dare to innovate and have a strong purpose. I PEOPLE person: I connect with people and influence across levels up to C-suite. My role as a leader is to motivate, build on individual strengths and become an enabler for them to overdeliver. I SKILLFULL: I navigate through change, I'm resourceful and proactive. I am data driven and results oriented yet creative & innovative. My background in P&G has sharpened my analytical and strategic mindset and my experience in a restrictive industry has made me become an out of the box thinker and overdeliver in challenging and fast-paced environments. I make things happen. I CURIOUS: Extremely fast learner and Passionate about growing and always, keep on learning. MBA, a dual bachelor’s degree and broad international experience in local markets, regional office (Americas) and Headquarters in various industries and categories. # Specialties: Marketing & Sales Strategy I Branding I Integrated communications campaigns I Project & portfolio Management I Vendors negotiation I Consumer centric Concept development I Product & Digital innovation I Digital customer experience I Social Media agency experience I Branded content I 10+ years managing people I 15 years leading x-functional teams and handling partners I P&L responsibility. Fluent in English, Spanish and French