Barbara Frei-Spreiter

I am deeply motivated by one question: how can technology help us build a more sustainable and resilient world? As an engineer and business leader, I have spent my career working across global industries to drive transformation through innovation, automation, and digital technologies. I am passionate about empowering organizations to embrace change—whether through new operating models, advanced technologies, or stronger ecosystems. What matters most to me is impact. From improving industrial efficiency to accelerating sustainability, I believe in solutions that deliver real, measurable value. The shift toward open, software-defined and intelligent systems is a unique opportunity to rethink how industries operate—and I’m proud to contribute to that transformation. I am equally committed to people: building diverse teams, fostering collaboration, and creating environments where individuals and ideas can thrive.Created with support of ChatGPT