Bethany Powell James

I lead experience transformation at the intersection of design, product, and AI — turning emerging technology into something people trust, adopt, and rely on.I’ve helped teams of 6-350 through major platform shifts. At National Geographic, it was the transition from print to digital and mobile publishing. At Meta, it was the rise of the creator economy and social commerce. At T-Mobile, it’s the shift from traditional static support to agentic, voice-first AI.The technology changes, but the leadership challenge is consistent: translate a new capability into a meaningful human experience, then build the teams, partnerships, and operating models needed to deliver it at scale.Today, I lead T-Mobile’s 200-person Product Experience & Design organization. We’ve helped launch an agentic support platform, built with OpenAI, that serves more than 120 million customers, as well as a real-time, voice-to-voice AI agent operating in 57 languages. Earlier, I helped scale Meta’s creator economy beyond $1 billion. At National Geographic, I helped build an eight-figure branded-content business and launched the company’s first multi-platform digital subscription model.I go deep on strategy, craft, and execution. I build cross-functional partnerships that connect design, product, engineering, marketing, sales, data science, operations, brand, and legal around shared customer and business outcomes. And I care deeply about creating the conditions where teams do their best work, especially as AI reshapes what that work looks like.