Bhushan Sawhney

In 36 years, I have owned markets, built revenue engines, and led businesses that helped shape the growth story of India's wires & cables industry, rising from the ground up to the C-suite.𝗪𝗛𝗢 𝗜 𝗔𝗠I am Bhushan Sawhney, Chief Revenue Officer at Aditya Birla Group, and one of the most seasoned commercial leaders in India's electrical industry. My career spans 36 years, three iconic organizations, and every channel this industry operates in: B2B, B2C, and B2G. I did not climb this industry's ladder. I built it, rung by rung, starting from the ground up at Control & Switchgear and rising to the C-suite at two of India's most respected conglomerates.𝗪𝗛𝗔𝗧 𝗜 𝗟𝗘𝗔𝗗 𝗧𝗢𝗗𝗔𝗬As Chief Revenue Officer at Aditya Birla Group, I carry the mandate of driving enterprise-wide revenue growth, market expansion, and distribution excellence across one of India's most formidable business groups. I architect go-to-market strategies, build high-performance commercial organizations, and create sustainable competitive advantage, not just for a quarter, but for the long game.𝗪𝗛𝗔𝗧 𝗠𝗬 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 𝗛𝗔𝗦 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗘𝗗At Polycab India Limited, as Chief Business Officer, I held full ownership of the organization's multi-channel commercial business across B2B, B2C, and B2G, which contributed the majority of total company revenue.Over 15 years, I did not manage this business. I drove it.✅ Delivered 3x revenue growth within 4 years.✅ Outpaced industry growth by 2x through strategic execution.✅ Expanded national market share by 5% in 3 years.✅ Institutionalized financial discipline that materially improved profitability.✅ Built scalable distribution ecosystems across national geographies.𝗪𝗛𝗔𝗧 𝗦𝗘𝗧𝗦 𝗠𝗘 𝗔𝗣𝗔𝗥𝗧Most leaders own one channel. I have commanded all three: B2B, B2C, and B2G, with equal depth and strategic authority. That breadth of commercial experience, built over 36 years in a single industry, gives me a perspective that is rare at any level and near-impossible to replicate. I do not just read markets. I anticipate them, move ahead of them, and build organizations that are ready for what comes next.𝗘𝗗𝗨𝗖𝗔𝗧𝗜𝗢𝗡• Diploma in International Marketing, IIFT• Diploma in International Business, IIFT• Executive Programme, Sales & Marketing, ISB𝗖𝗢𝗥𝗘 𝗗𝗢𝗠𝗔𝗜𝗡𝗦Revenue Strategy • Sales Leadership • Distribution Management • Go-to-Market Strategy • Market Expansion • Multi-Channel Commerce • P&L Ownership • Business Development • Operational Excellence • Corporate Governance • High-Performance Team Building