Experience25+ Years
LevelCXO
Executive Overview
Classically trained B2C and B2B marketer with a track record of superior results across consumables, durables and, currently, professional services. Marketing and leadership skills that reflect 23 years of “end to end” experience building world-class brands. I have managed teams and budgets both large and small in diverse categories and industries and have found that the fundamentals of brand strategy and positioning never change. However, the way brands bring themselves to life to reach customers and engage clients in a relevant way changes dramatically with emerging digital and social technology.
Career Timeline
- VirtusaCurrentDec 2022–Present· 3 yrs 9 mos
- Senior Vice President, Global Chief Marketing OfficerCurrentDec 2022–Present
- May 2021–Dec 2022· 1 yr 7 mos
- CMO, North AmericaMay 2021–Dec 2022
- Feb 2018–May 2021· 3 yrs 3 mos
- North America Marketing Leader, Account Based MarketingApr 2020–May 2021
- Marketing Leader, Midwest RegionFeb 2018–Mar 2020
- Feb 2012–2018· 5 yrs 11 mos
- Head of Brand Management and Digital MarketingJul 2014–2018
- Marketing Director, Kenmore Appliance BrandFeb 2012–Jun 2014
- Nov 2009–May 2012· 2 yrs 6 mos
- Senior Manager, Brand OperationsNov 2009–May 2012
- 2008–Oct 2009· 1 yr 9 mos
- Senior Manager, Brand Operations2008–Oct 2009
- Aug 2005–Dec 2008· 3 yrs 4 mos
- Manager, BrandAug 2005–Dec 2008
- Sep 2003–Aug 2005· 1 yr 11 mos
- Assistant Brand ManagerSep 2003–Aug 2005
- Sep 2001–Sep 2003· 2 yrs
- Assistant Brand ManagerSep 2001–Sep 2003
Education
Bachelor of Arts
Government and International Relations
University of Notre DameExecutive Relationship Map
Reports To
Brian Jochum
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer
Skills & Expertise
Brand ArchitectureShopper MarketingP&L ManagementSegmentationMarketingManagementAdvertisingSocial Media MarketingStrategyIntegrated MarketingCross-functional Team LeadershipRetailBrand ManagementBrand EquityCustomer InsightMarket Planning