Brian Jochum

Brian Jochum

SVP, CMO Virtusa

VirtusaGreater Chicago Area

View LinkedIn Profile
Experience25+ Years
LevelCXO

Executive Overview

Classically trained B2C and B2B marketer with a track record of superior results across consumables, durables and, currently, professional services. Marketing and leadership skills that reflect 23 years of “end to end” experience building world-class brands. I have managed teams and budgets both large and small in diverse categories and industries and have found that the fundamentals of brand strategy and positioning never change. However, the way brands bring themselves to life to reach customers and engage clients in a relevant way changes dramatically with emerging digital and social technology.

Career Timeline

Professional employment history
  • VirtusaCurrent
    Dec 2022–Present· 3 yrs 9 mos
    • Senior Vice President, Global Chief Marketing OfficerCurrent
      Dec 2022–Present
  • May 2021–Dec 2022· 1 yr 7 mos
    • CMO, North America
      May 2021–Dec 2022
  • Feb 2018–May 2021· 3 yrs 3 mos
    • North America Marketing Leader, Account Based Marketing
      Apr 2020–May 2021
    • Marketing Leader, Midwest Region
      Feb 2018–Mar 2020
  • Feb 2012–2018· 5 yrs 11 mos
    • Head of Brand Management and Digital Marketing
      Jul 2014–2018
    • Marketing Director, Kenmore Appliance Brand
      Feb 2012–Jun 2014
  • Nov 2009–May 2012· 2 yrs 6 mos
    • Senior Manager, Brand Operations
      Nov 2009–May 2012
  • 2008–Oct 2009· 1 yr 9 mos
    • Senior Manager, Brand Operations
      2008–Oct 2009
  • Aug 2005–Dec 2008· 3 yrs 4 mos
    • Manager, Brand
      Aug 2005–Dec 2008
  • Sep 2003–Aug 2005· 1 yr 11 mos
    • Assistant Brand Manager
      Sep 2003–Aug 2005
  • Sep 2001–Sep 2003· 2 yrs
    • Assistant Brand Manager
      Sep 2001–Sep 2003

Education

Bachelor of Arts

Government and International Relations

University of Notre Dame

Executive Relationship Map

Reports To
Brian Jochum
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

16 of 16 skills
Brand ArchitectureShopper MarketingP&L ManagementSegmentationMarketingManagementAdvertisingSocial Media MarketingStrategyIntegrated MarketingCross-functional Team LeadershipRetailBrand ManagementBrand EquityCustomer InsightMarket Planning