Carolyn Dawkins
Chief Marketing Officer @ David Yurman | EX-Google, EX-L'Oreal, EX-P&G | Marketing Management, Digital Marketing, Creative, eComm, Data & Analytics, CRM
David Yurman•New York, New York, United States
View LinkedIn ProfileExecutive Overview
I am the Chief Marketing Officer at David Yurman, a leading American luxury jewelry brand. In this role, I oversee the strategic vision and execution of the brand's marketing strategy and execution, digital marketing, creative and e-commerce initiatives. I leverage my 20+ years of experience across major beauty, consumer goods, and technology brands to drive growth, innovation, and customer loyalty across multiple channels and markets. I am passionate about creating engaging and impactful brand stories that resonate with diverse audiences and reflect the company's values and heritage. I have a proven track record of launching successful campaigns, partnerships, and platforms that elevate the brand's awareness, reputation, and desirability. I am committed to fostering a collaborative and inclusive culture within my team and across the organization, where everyone can contribute their ideas, skills, and perspectives. I am always looking for new opportunities to learn, grow, and challenge myself as a marketing leader and a lifelong learner.
Career Timeline
- David YurmanCurrent2023–Present· 3 yrs 8 mos
- Chief Marketing OfficerCurrent2023–Present
- Sep 2019–Dec 2022· 3 yrs 3 mos
- Global Chief Marketing Officer, Senior Vice President at CliniqueAug 2020–Dec 2022
- Senior Vice President |Consumer Engagement, Data Analytics and OnlineSep 2019–Aug 2020
- Oct 2018–Sep 2019· 11 mos
- Vice President, Global Business Lead / AllergyOct 2018–Sep 2019
- Oct 2014–Oct 2018· 4 yrs
- Global Director of BrandLab + Unskippable ExperimentsMay 2017–Oct 2018
- Head of BrandLab NYC + Global CurriculumOct 2014–May 2017
- Oct 2008–Oct 2014· 6 yrs
- Vice President - Marketing (Maybelline New York)Aug 2013–Oct 2014
- Assistant Vice President - Marketing (Maybelline New York)Nov 2011–Aug 2013
- Assistant Vice President - Marketing (essie)Jun 2010–Nov 2011
- Director - Marketing (Maybelline global marketing + essie global marketing)Nov 2009–Jun 2010
- Senior Manager - Marketing (Maybelline global marketing)Oct 2008–Nov 2009
- 2008–Oct 2008· 9 mos
- Senior Manager - Marketing (women's / men's fragrances)2008–Oct 2008
- Sep 2004–Sep 2007· 3 yrs
- Senior Brand Manager - Kid's CerealAug 2006–Sep 2007
- Brand Manager - Marketing Innovation - Nutritious SnacksSep 2004–Aug 2006
- Jul 1999–Sep 2004· 5 yrs 2 mos
- Manager, BrandJul 1999–Sep 2004
Education
Bachelor of Business Administration (BBA)
Marketing + Information Technology
QUT (Queensland University of Technology)