Carolyn Dawkins

Carolyn Dawkins

Chief Marketing Officer @ David Yurman | EX-Google, EX-L'Oreal, EX-P&G | Marketing Management, Digital Marketing, Creative, eComm, Data & Analytics, CRM

David YurmanNew York, New York, United States

View LinkedIn Profile
Experience27+ Years
LevelCXO

Executive Overview

I am the Chief Marketing Officer at David Yurman, a leading American luxury jewelry brand. In this role, I oversee the strategic vision and execution of the brand's marketing strategy and execution, digital marketing, creative and e-commerce initiatives. I leverage my 20+ years of experience across major beauty, consumer goods, and technology brands to drive growth, innovation, and customer loyalty across multiple channels and markets. I am passionate about creating engaging and impactful brand stories that resonate with diverse audiences and reflect the company's values and heritage. I have a proven track record of launching successful campaigns, partnerships, and platforms that elevate the brand's awareness, reputation, and desirability. I am committed to fostering a collaborative and inclusive culture within my team and across the organization, where everyone can contribute their ideas, skills, and perspectives. I am always looking for new opportunities to learn, grow, and challenge myself as a marketing leader and a lifelong learner.

Career Timeline

Professional employment history
  • 2023–Present· 3 yrs 8 mos
    • Chief Marketing OfficerCurrent
      2023–Present
  • Sep 2019–Dec 2022· 3 yrs 3 mos
    • Global Chief Marketing Officer, Senior Vice President at Clinique
      Aug 2020–Dec 2022
    • Senior Vice President |Consumer Engagement, Data Analytics and Online
      Sep 2019–Aug 2020
  • Oct 2018–Sep 2019· 11 mos
    • Vice President, Global Business Lead / Allergy
      Oct 2018–Sep 2019
  • Oct 2014–Oct 2018· 4 yrs
    • Global Director of BrandLab + Unskippable Experiments
      May 2017–Oct 2018
    • Head of BrandLab NYC + Global Curriculum
      Oct 2014–May 2017
  • Oct 2008–Oct 2014· 6 yrs
    • Vice President - Marketing (Maybelline New York)
      Aug 2013–Oct 2014
    • Assistant Vice President - Marketing (Maybelline New York)
      Nov 2011–Aug 2013
    • Assistant Vice President - Marketing (essie)
      Jun 2010–Nov 2011
    • Director - Marketing (Maybelline global marketing + essie global marketing)
      Nov 2009–Jun 2010
    • Senior Manager - Marketing (Maybelline global marketing)
      Oct 2008–Nov 2009
  • 2008–Oct 2008· 9 mos
    • Senior Manager - Marketing (women's / men's fragrances)
      2008–Oct 2008
  • Sep 2004–Sep 2007· 3 yrs
    • Senior Brand Manager - Kid's Cereal
      Aug 2006–Sep 2007
    • Brand Manager - Marketing Innovation - Nutritious Snacks
      Sep 2004–Aug 2006
  • Jul 1999–Sep 2004· 5 yrs 2 mos
    • Manager, Brand
      Jul 1999–Sep 2004

Education

Bachelor of Business Administration (BBA)

Marketing + Information Technology

QUT (Queensland University of Technology)

Executive Relationship Map

Reports To
Carolyn Dawkins
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

BizKonnect has mapped this leadership network including reporting hierarchies, peer connections, and cross-functional relationships.

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Skills & Expertise

20 of 20 skills
Project ManagementP&L ManagementSegmentationFinancial AnalysisCustomer ServiceManagementFinancial ModelingDigital MarketingSales ManagementBrand DevelopmentSalesSAPStrategyStrategic PlanningCross-functional Team LeadershipBusiness StrategyTrade MarketingBudgetsGlobal MarketingMarket Planning