Carrie Palin
Chief Marketing Officer - Cisco Steward of #11 Global Brand Board Director - NetApp Board Director - DemandScience
View LinkedIn ProfileExecutive Overview
As the Senior Vice President and Chief Marketing Officer (CMO) at Cisco, I lead our company’s multifaceted marketing practice focused on strengthening Cisco’s global brand and expanding worldwide demand for our technology solutions. My responsibilities include brand strategy, partner marketing, global field marketing, events, customer advocacy, the digital customer experience through cisco.com and our virtual demand center, as well as marketing insights and analytics. I am a growth driver and have a demonstrated history of success working in Silicon Valley SaaS companies, as well as the Fortune 50. Prior to joining Cisco in 2021, I had extensive experience leading enterprise marketing and brand building in the technology sector. My career began at Dell where I spent more than sixteen years honing my craft in global go-to-market strategy, and leading various marketing organizations across the data center portfolio. I then served as Vice President of Marketing for IBM’s Cloud Data Services/Analytics Division before making a career pivot to high-growth SaaS companies in Silicon Valley. I became the first CMO at Box, and then the CMO at SendGrid (acquired soon after by Twilio). Most recently, I served as the CMO of Splunk where we endeavored into an entire corporate rebrand during a massive growth phase. I am passionate about Cisco’s mission of powering an inclusive future for all and I take pride in being an executive sponsor for women in technology. In addition to my role at Cisco, I serve on the Boards of NetApp and EDB. I hold a Bachelor’s degree in communications from Texas Christian University.
Career Timeline
- DemandScienceCurrent2025–Present· 1 yr 8 mos
- Member, Board of DirectorsCurrent2025–Present
- CiscoCurrentJun 2021–Present· 5 yrs 3 mos
- Chief Marketing OfficerCurrentJun 2021–Present
- NetAppCurrentFeb 2021–Present· 5 yrs 7 mos
- Member, Board of DirectorsCurrentFeb 2021–Present
- Aug 2020–Jul 2022· 1 yr 11 mos
- Member, Board of DirectorsAug 2020–Jul 2022
- Feb 2019–May 2021· 2 yrs 3 mos
- SVP & Chief Marketing OfficerFeb 2019–May 2021
- Oct 2018–Feb 2019· 4 mos
- Chief Marketing Officer and Senior Vice PresidentOct 2018–Feb 2019
- Oct 2018–Feb 2019· 4 mos
- SVP & Chief Marketing OfficerOct 2018–Feb 2019
- Jun 2017–Aug 2018· 1 yr 2 mos
- AdvisorJun 2017–Aug 2018
- Jul 2016–Oct 2018· 2 yrs 3 mos
- SVP & Chief Marketing OfficerJul 2016–Oct 2018
- Apr 2015–Jun 2016· 1 yr 2 mos
- Vice President, Cloud Data Services & Analytics SoftwareApr 2015–Jun 2016
- Oct 1999–Apr 2015· 15 yrs 6 mos
- Director, ExecutiveOct 1999–Apr 2015
Education
Bachelor’s Degree
Communications
Texas Christian University