Carrie Palin

Carrie Palin

Chief Marketing Officer - Cisco Steward of #11 Global Brand Board Director - NetApp Board Director - DemandScience

Cisco

View LinkedIn Profile
Experience26+ Years
LevelCXO

Executive Overview

As the Senior Vice President and Chief Marketing Officer (CMO) at Cisco, I lead our company’s multifaceted marketing practice focused on strengthening Cisco’s global brand and expanding worldwide demand for our technology solutions. My responsibilities include brand strategy, partner marketing, global field marketing, events, customer advocacy, the digital customer experience through cisco.com and our virtual demand center, as well as marketing insights and analytics. I am a growth driver and have a demonstrated history of success working in Silicon Valley SaaS companies, as well as the Fortune 50. Prior to joining Cisco in 2021, I had extensive experience leading enterprise marketing and brand building in the technology sector. My career began at Dell where I spent more than sixteen years honing my craft in global go-to-market strategy, and leading various marketing organizations across the data center portfolio. I then served as Vice President of Marketing for IBM’s Cloud Data Services/Analytics Division before making a career pivot to high-growth SaaS companies in Silicon Valley. I became the first CMO at Box, and then the CMO at SendGrid (acquired soon after by Twilio). Most recently, I served as the CMO of Splunk where we endeavored into an entire corporate rebrand during a massive growth phase. I am passionate about Cisco’s mission of powering an inclusive future for all and I take pride in being an executive sponsor for women in technology. In addition to my role at Cisco, I serve on the Boards of NetApp and EDB. I hold a Bachelor’s degree in communications from Texas Christian University.

Career Timeline

Professional employment history
  • 2025–Present· 1 yr 8 mos
    • Member, Board of DirectorsCurrent
      2025–Present
  • CiscoCurrent
    Jun 2021–Present· 5 yrs 3 mos
    • Chief Marketing OfficerCurrent
      Jun 2021–Present
  • NetAppCurrent
    Feb 2021–Present· 5 yrs 7 mos
    • Member, Board of DirectorsCurrent
      Feb 2021–Present
  • Aug 2020–Jul 2022· 1 yr 11 mos
    • Member, Board of Directors
      Aug 2020–Jul 2022
  • Feb 2019–May 2021· 2 yrs 3 mos
    • SVP & Chief Marketing Officer
      Feb 2019–May 2021
  • Oct 2018–Feb 2019· 4 mos
    • Chief Marketing Officer and Senior Vice President
      Oct 2018–Feb 2019
  • Oct 2018–Feb 2019· 4 mos
    • SVP & Chief Marketing Officer
      Oct 2018–Feb 2019
  • Jun 2017–Aug 2018· 1 yr 2 mos
    • Advisor
      Jun 2017–Aug 2018
  • Jul 2016–Oct 2018· 2 yrs 3 mos
    • SVP & Chief Marketing Officer
      Jul 2016–Oct 2018
  • Apr 2015–Jun 2016· 1 yr 2 mos
    • Vice President, Cloud Data Services & Analytics Software
      Apr 2015–Jun 2016
  • Oct 1999–Apr 2015· 15 yrs 6 mos
    • Director, Executive
      Oct 1999–Apr 2015

Education

Bachelor’s Degree

Communications

Texas Christian University

Executive Relationship Map

Reports To
Carrie Palin
Vice Chair & President
Chief Financial Officer
Chief Technology Officer
Chief Operating Officer

Executive Network Preview

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Skills & Expertise

20 of 20 skills
Product DevelopmentLeadershipChannel PartnersMarketingProduct MarketingResellersProduct Lifecycle ManagementGo-to-market StrategySolution SellingSales EnablementChannelStrategyStorageStrategic PartnershipsCross-functional Team LeadershipDemand GenerationMulti-Channel MarketingBusiness AlliancesSalesforce.comEnterprise Software